INVESTING IN THE DEVELOPMENT OF INFORMATION INFRASTRUCTURE FOR TECHNOLOGY TRANSFER UNDER THE CONDITIONS OF A REGIONAL MARKET (p. 6—17)

The relevance of the issue, related to building an information infrastructure of technology transfer, is predetermined by the transformation of information into the most important resource of technological cooperation. At the same time, its effective functioning requires investment support on a regular basis. This paper addresses the establishment of regularities in the process of investing in the development of the information infrastructure of technology transfer and determining the rational volumes of these investments. This study was carried out in the context of the regional market, which is due to the territorial specificity of market processes, the peculiarity of information interaction among economic agents in a separate market. The study results have identified the following patterns: the lower the transaction costs of technology transfer participants, the more productive the functioning of the information infrastructure; the more active the cooperation between the participants of technology transfer, the more investment revenues in the development of this infrastructure. Taking into consideration these patterns, a simulation model of the process of investing in the development of the information infrastructure of technology transfer has been built. The proposed model was tested using an example of the real estate market in the Prydniprovskyi economic region of Ukraine. As a result of the simulation experiment, the optimal level of costs for the development of the information infrastructure for technology transfer has been established. It makes up 20 % of all available investment funds in this market. The proposed model could be adapted for other regional markets. The results of this study could be useful for the system of state and regional management since they substantiate the directions of innovation policy formation and promote the development of technology transfer under the conditions of certain territorial systems.

The relevance of the issue, related to building an information infrastructure of technology transfer, is predetermined by the transformation of information into the most important resource of technological cooperation. At the same time, its effective functioning requires investment support on a regular basis. This paper addresses the establishment of regularities in the process of investing in the development of the information infrastructure of technology transfer and determining the rational volumes of these investments. This study was carried out in the context of the regional market, which is due to the territorial specificity of market processes, the peculiarity of information interaction among economic agents in a separate market.
The study results have identified the following patterns: the lower the transaction costs of technology transfer participants, the more productive the functioning of the information infrastructure; the more active the cooperation between the participants of technology transfer, the more investment revenues in the development of this infrastructure. Taking into consideration these patterns, a simulation model of the process of investing in the development of the information infrastructure of technology transfer has been built.
The proposed model was tested using an example of the real estate market in the Prydniprovskyi economic region of Ukraine. As a result of the simulation experiment, the optimal level of costs for the development of the information infrastructure for technology transfer has been established. It makes up 20 % of all available investment funds in this market. The proposed model could be adapted for other regional markets.
The results of this study could be useful for the system of state and regional management since they substantiate the directions of innovation policy formation and promote the development of technology transfer under the conditions of certain territorial systems.
-at the state and regional levels -by creating favorable conditions for the development of baby economy in countries with transition economies and by promoting optimal solutions of separate economic agents.
Keywords: nano-economy, baby economy, human economy, economy of nanotechnologies, self-management, nano innovation management, global transformations.  The problem under investigation is determined by the fact that enterprises consist of separate economic agents that play an increasingly important role in production processes and their management. The channels of such management provide the transfer of positive experience of the totality of economic agents to the global environment. Due to the permanent process of transformations in the world caused by this influence, the probability of being on the sidelines is a problem for most business entities. Their competitiveness and integration into the world economic networks depend on high-quality management and wide application of innovative technologies, including nanotechnologies.
The conducted study revealed that: -nano-economy consists of baby economy, human economy, and the economy of nanotechnologies; -the human economy is the central link and the main leader of the impact of nano-economy on global markets. The main components of its management are self-management, self-marketing, and innovative management of the organization personnel; -nanotechnologies, the economics of nanotechnologies, and transfer of nano-knowledge are at the initial stage of their development; -the impact of nano-economy on the development of the global environment is carried out through the functions of nanomanagement; -the management channels of the nano-economy do not affect the entry of countries with transition economies into the global environment due to the fact that they lack the system of nano-economy. This is proved by multifactor analysis of the impact of nano-economy on exports. The obtained indicators, such as exports of USD 57 billion (by the exchange rate of 2021), 281 universities, 1,941,701 business entities, and 135 thousand scientific and technical institutions, do not correlate and determine low direct and inverse indicators of dependence.
The results of the study can be used: -at separate enterprises -by using innovative personnel management, including motivating and training of personnel in selfmanagement and self-marketing; 3/13 ( 111 ) 2021

Viktoriia Bozhkova
Sumy State Pedagogical University named after A. S. Makarenka, Sumy, Ukraine ORCID: https://orcid.org/0000-0002-1557-3819 The present research substantiates the theorical and methodological foundations of quantitative assessment of the prerequisites for the implementation of strategic directions of innovative development of industrial enterprises under conditions of changing technological arrangement and the fourth industrial revolution. External and internal prerequisites for catching-up, leading and outstripping innovative development were determined and systematized. The two-step approach to assessing the sufficiency of prerequisites for the implementation of these directions was developed. It was proposed to assess external prerequisites according to the relative values of the indicators of the Global Innovation Index of the analyzed country, which take into account the highest and the lowest estimates of all countries Unlike existing approaches, the point-based score, rather than rating estimates of the indicators of countries are taken into account, which increases the assessment objectivity. The compliance of quantitative estimates with the levels of sufficiency of external prerequisites was determined using the Harrington Verbal-Numerical scale. It was proposed to assess internal prerequisites according to the author's method of expert evaluations, which unlike existing ones, allows assessing the level of sufficiency of subsystems of the potential of innovative development of an enterprise. The two-step approach allows quantitative and comprehensive assessment of sufficiency of the prerequisites for the implementation of strategic directions of innovative development of industrial enterprises. It is possible to identify problems of prerequisites' sufficiency, which allows their reasonable correction. The sufficiency of prerequisites for alternative directions of innovative development of machinebuilding enterprises was evaluated using the new approach and the best directions were chosen. Meeting the information needs of investors interested in acquiring a share of the enterprise, or individual intangible assets, the rights to use them, has led to the search for new concepts and models for compiling reporting information. It is important to know how the technologies used by an enterprise affect the environmental condition, what costs are necessary for personnel training, for staying competitive, etc. Under such conditions, the classic model of financial reporting does not meet modern requirements -it is retrospective in nature. To persuade investors to invest in companies focused on creating value, it is important to compile investment-oriented corporate reporting.
This paper reports the devised theoretical and methodological provisions, as well as the substantiation of practical recommendations for compiling investment-oriented integrated reporting, which includes a sequence of activities and a system of indicators for assessing the financial and non-financial components of business operations, including indicators of the environmental and social activities of an enterprise, which ensures the transparency of information in terms of business risks and their management.
It is stated that the main goal of investment-oriented corporate reporting is to inform users about increasing the company's market value. Indeed, the reflection of the importance of social and environmental priorities, attention paid and efforts applied made to resolve social issues give confidence in the reliability of business and stimulate the attraction of investment resources. The examples of the companies chosen for this study have proven that the submission of complete information based on the groups of non-financial indicators of integrated reporting is a factor in increasing the market value of the company, and, accordingly, enhancing its investment attractiveness.
The devised proposals make it possible to summarize in a single format information about the activities of an enterprise, related risks, and its investment potential.
Keywords: integrated reporting, investment-oriented corporate reporting, financial indicators, social indicators, environmental indicators, labor indicators, market value of a company, investment attractiveness.
The problem of supporting scientific and educational institutions is considered. A method of selective financing of scientific and educational institutions that create innovative technologies taking into account their investment in innovative developments is proposed. On the basis of statistical data on the indicators for assessing the activities of scientific and educational institutions and the indicator of the innovative potential of a scientific and educational institution from the production of innovations (PNn), their rating was calculated. The essence of PNn is to compare the indicators of the volumes of income of the special fund Dsfn and the volume of expenditures of the scientific and educational institution Vn.
In order to stimulate scientific and educational institutions to create innovative technologies, it was proposed to introduce targeted investments. The problem of quantifying the rate of premium on the basis of an integrated approach in terms of indicators of innovative potential from the production of innovations and the rating of a scientific and educational institution for 2 institutions (namely: K and H) has been solved. Institution K will receive a large increase, and institution N will receive a smaller increase, the value of which will be 56.23 % and 43.76 %, respectively. The results showed the independence of the indicator of the innovative potential of a scientific and educational institution from the production of innovations from the previous rating of a scientific and educational institution, or vice versa. The proposed methodology has been tested by an experimental method, targeted investments have been determined based on an integrated approach in terms of indicators of innovative potential and the rating of a scientific and educational institution.
This study is of practical interest to government authorities and grantors when allocating funds according to the vector of selective financing of scientific and educational institutions through targeted investments in the development of innovative technologies, and

Viktoriia Laptieva
Kyiv National University of Trade and Economics, Kyiv, Ukraine ORCID: https://orcid.org/0000-0001-8218-7953 Iryna Vavdiichyk Kyiv National University of Trade and Economics, Kyiv, Ukraine ORCID: https://orcid.org/0000-0002-2787-0327 The processes of globalization and integration pose new challenges to the economy of any country, in particular, the issues of assessing and stimulating the innovative activity of enterprises in the context of constant transformation arise. Therefore, the purpose of this study was to substantiate the methodology for assessing the safety of the country's innovative environment, based on stimulating the innovative activity of enterprises in the context of European integration.
The result of the study is the formation of methods for calculating the relative indicator of the country's innovativeness and the general indicator of the safety of the innovative environment, which can be used in the future to assess the potential of other countries, they can serve as the basis for making decisions by foreign investors regarding investments in innovative projects. The advantages of using this methodology are taking into account the main factors of influence and conditions on the innovative activity of a particular country, and the simplicity of calculations.
As a research result, an assessment of the innovative activity of enterprises in the studied country in the context of European integration was obtained. To do this, first, the calculation of the relative innovation index was justified and performed. The advantage of this index is the visibility and greater accuracy in determining the place of the country, the level of innovativeness of the activities of its enterprises.
Justification and recommendations for cooperation with the EU are facilitated by an analysis of the peculiarities of commodity trade with the EU, a detailed analysis of the country's environmental conditions for innovative activities of enterprises using statistical indicators that are easy to find in the public domain.
The compilation of a methodology for assessing the state of security of the innovation environment was facilitated by a detailed analysis of the dynamics of GDP and the factors contributing to innovative development, which adds validity to the research results and demonstrates the ease of calculations. The proposed methodology has been tested and can be used to assess the potential of other countries seeking to integrate into the European space.