Communication management in social networks for the actualization of publications in the world scientific community on the example of the network researchgate

Authors

DOI:

https://doi.org/10.15587/1729-4061.2017.108589

Keywords:

SMM, scientometrics, social networks, digitalization, digital content, ResearchGate, DOI.

Abstract

Development of social networks of scientists in the World Wide Web creates new schemes for wider awareness of the global scientists’ community of scientific research findings. In this case, existing information technologies are facing difficulties in resolving contradictions, generated by a broad stream of scientific publications and complexity of access to these publications. Resolution of this controversy is carried out thanks to "digitalization" of scientific content, which predetermines possibility of implementation of new principles for information disseminating, such as SMM (Social Media Marketing).

To substantiate and assess SMM, we accepted the hypothesis about possibility of phenomenological presentation of lifecycle of scientific publications with the states of readers’ community: S1 – unawareness; S2 –awareness; S3 – positive attitude; S4 – citation; S5 – negative attitude. In view of these states, the model of publication lifecycle based on a Markov chain was constructed. It was proposed to use SMM principles from professional marketing agencies in relation to promotion of scientific content on the Internet. A distinctive feature of this approach is that proposed Markov chain is adjusted to different possible states of reader’s community on assessment of publication by establishing the values of transition probabilities, which are chosen for particular states based on the expert evaluation.

We investigated the influence of expansion of readers’ audience, provision of presentation clarity, articles uniqueness, professional orientation, and data objectivity on the distribution of publication readership. Effectiveness of publications promotion with an active authors’ participation to follow up on their publications in social scientific networks was shown. 

Author Biographies

Kateryna Kolesnikova, Odessa National Polytechnic University Shevchenko ave., 1, Odessa, Ukraine, 65044

Doctor of Technical Sciences, Assistant Professor

Department of Information technology in mechanical engineering

Dmytro Lukianov, Belarusian State University Nezavisimosti ave., 4, Minsk, Belarus, 220030

PhD, Assistant professor

Department of General and Clinical Psychology

Viktor Gogunskii, Odessa National Polytechnic University Shevchenko ave., 1, Odessa, Ukraine, 65044

Doctor of Technical Sciences, Professor

Department of Systems Management Life Safety

Volodymyr Iakovenko, Company "Tobii Technology" AB Karlsrovägen, 2D, Danderyd, Stockholm, Sweden, 182 53

Postgraduate student

Ganna Oborska, Advertising agency “Formula uspecha” Velyka Arnautska str., 76-a, Odessa, Ukraine, 65000

PhD

Artem Negri, «INTERNETSTORES» GmbH Fritz-Müller-Straße, 106-108, Esslingen am Neckar, Germany, 73730

Postgraduate student

Andrii Koliada, GmBH Luxoft UA Kartamyshevskaya str., 9V, Odessa, Ukraine, 65091

PhD

Katerina Dmitrenko, Odessa National Polytechnic University Shevchenko ave., 1, Odessa, Ukraine, 65044

Engineer

Department of Systems Management Life Safety

Tetiana Olekh, Odessa National Polytechnic University Shevchenko ave., 1, Odessa, Ukraine, 65044

PhD, Assistant Professor

Department of higher mathematics and simulation systems

Katsiaryna Bespanskaya-Paulenka, Belarusian State University Nezavisimosti ave., 4, Minsk, Belarus, 220030

PhD, Assistant Professor

Department of General and Clinical Psychology

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Published

2017-08-31

How to Cite

Kolesnikova, K., Lukianov, D., Gogunskii, V., Iakovenko, V., Oborska, G., Negri, A., Koliada, A., Dmitrenko, K., Olekh, T., & Bespanskaya-Paulenka, K. (2017). Communication management in social networks for the actualization of publications in the world scientific community on the example of the network researchgate. Eastern-European Journal of Enterprise Technologies, 4(3 (88), 27–35. https://doi.org/10.15587/1729-4061.2017.108589

Issue

Vol. 4 No. 3 (88) (2017): Control processes

Section

Control processes

License

Copyright (c) 2017 Dmytro Lukianov, Kateryna Kolesnikova, Viktor Gogunskii, Volodymyr Iakovenko, Ganna Oborska, Artem Negri, Andrii Koliada, Katerina Dmitrenko, Tetiana Olekh, Katsiaryna Bespanskaya-Paulenka

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