MARKETING INFORMATIZATION AS STRATEGIC MANAGEMENT COMPONENT

Authors

  • Анжела Анатоліївна Григорова Kherson National Technical University Berislav Highway, 24, Kherson, 73008, Ukraine
  • Марина Вікторівна Сидорук Kherson National Technical University Berislav Highway, 24, Kherson, 73008, Ukraine
  • Галина Анатоліївна Ігнатенко Kherson National Technical University Berislav Highway, 24, Kherson, 73008, Ukraine
  • Денис Вікторович Хапов Kherson National Technical University Berislav Highway, 24, Kherson, 73008, Ukraine

DOI:

https://doi.org/10.15587/1729-4061.2013.6605

Keywords:

strategic planning, marketing strategies, information system, automatization.

Abstract

In this article marketing informatization as strategic management component is discussed and some results of our research in this area are given. The main purpose of this research is the development of methods, algorithms and systems for gathering, analysis and the use of marketing information for making management decisions. The use of information technologies in marketing as competition strategic factor is noted. Enterprises marketing automatization, the choice of software product or information system for marketing solution which depend on the area and enterprise-wide are pointed out. It is stated that the functional structure of marketing information systems is formed for the needs of particular automatization object. Its dependence from enterprise marketing operation organization, the choice of marketing management structure, tasks distribution and staff duties, the way of marketing information communication are pointed out. Basic points of information system marketing design are examined. Principal demands necessary for information marketing system design are suggested. The results of this research can be used by managers at enterprise strategy development and by IT experts at problems the complex automatization.

Author Biographies

Анжела Анатоліївна Григорова, Kherson National Technical University Berislav Highway, 24, Kherson, 73008

Candidate of engineering sciences, associate professor

Department of economic cybernetics

Марина Вікторівна Сидорук, Kherson National Technical University Berislav Highway, 24, Kherson, 73008

Candidate of engineering sciences, associate professor

Department of Economic Cybernetics

Галина Анатоліївна Ігнатенко, Kherson National Technical University Berislav Highway, 24, Kherson, 73008

Senior Lecturer

Department of economic cybernetics

Денис Вікторович Хапов, Kherson National Technical University Berislav Highway, 24, Kherson, 73008

Senior Lecturer

Department of Economic Cybernetics

References

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Published

2013-02-10

How to Cite

Григорова, А. А., Сидорук, М. В., Ігнатенко, Г. А., & Хапов, Д. В. (2013). MARKETING INFORMATIZATION AS STRATEGIC MANAGEMENT COMPONENT. Eastern-European Journal of Enterprise Technologies, 1(10(61), 128–131. https://doi.org/10.15587/1729-4061.2013.6605

Issue

Section

Integrated strategic management, project management and software development companies and territorial