THEORETICAL AND METHODICAL TOOLKIT FOR MANAGING THE STAKEHOLDERS OF A PROJECT

Abstract

The subject matter is the processes of managing the stakeholders of a project.  The goal of the work is to develop a theoretical and methodological toolkit that will help rationalize the work with the stakeholders of a project. The objectives of the project are to improve the processes of managing the stakeholders of a project by analyzing the stakeholders of the project, creating a list of stakeholders, grouping stakeholders, identifying key stakeholders and building the reserve of project stakeholders. The methods used are the methods of strategic management in the project activity. The result of the study is modelling the process of managing the stakeholders of a project with the help of the Allfusion Process Modeller software, which will enable systematizing the information on the stakeholders of a project, forming the reserve of stakeholders and thereby reducing the risk of the project incompleteness. The first step of the model is the analysis of project documentation and the creation of a list of the stakeholders of a project. Further, with the help of the Mitchell model, the stakeholders of a project are grouped. Four key stakeholders are identified for the project, namely – a customer, a project team, project performers, the future consumers of the project product. Contributions to the project are determined for each group of key stakeholders as well as incentives (benefits) that stakeholders receive from the project using the ASC model. Contributions and incentives are prioritized (by importance). Then the indicators for each contribution and incentive are determined and this information is recorded. The next step is to create a database of the stakeholders of a project, which enables systematizing information on the importance and the role of all stakeholders in the project. After dividing all the participants into three main categories, namely, the owner of the process or the manager, a key participant or a performer, an observer or important participant, they should be put in the project database. The given work presents the example of such a database organized in a table. The final step of the model for managing the stakeholders is building the reserve of the project stakeholders and updating project documentation. Conclusions. Improving the processes of managing the stakeholders of a project is of great importance in the current context as the impact of stakeholders on the project is growing every year and ignoring it will be a big mistake of the project manager.