METHODOLOGY OF ESTIMATION OF TEXTILE ENTERPRISES PRODUCTION`S COMPETITIVENESS

Abstract

Urgency of the research. The globalization of the world economy allows textile enterprises to trade their own products around the world. However, for successful activity in the world market, enterprises need to produce products that can compete with the best world standards. All this is impossible without a qualitative assessment of the products. Target setting. Modern textile enterprises, designing new types of products and releasing them to the market, have difficulties in accurately forecasting the potential sales volume, due to the lack of a methodological tool for determining competitiveness that distinguishes between simple use, accuracy and high efficiency of valuation. Actual scientific researches and issues analysis. Methodological given the basis of the study were the works of foreign scientists D. Ricardo, E. Chamberlin, S. M. Nikitin, I. Ansoff, M. Porter, R. Waterman, A. Strickland, D. S. Voronov and I. M. Smoleichuk. Uninvestigated parts of general matters defining. Despite a large number of scientific works in the field of assessing the competitiveness of products, most of them are of a general nature. From this point of view, there is a need to improve existing methods with a view to their ori-entation to the products of textile enterprises. The research objective. The main purpose of the article is to describe and apply the proposed methodology for assessing the competitiveness of products for textile enterprises. The statement of basic materials. In this article have been proposed and tested a methodology for evaluating the competitiveness of textile products. Conclusions. The article proposes a modification version of the methodology for assessing the competitiveness of products for textile enterprises.