Conceptual strategies of researching media art as a form of modern cultural practice
DOI:
https://doi.org/10.15587/2313-8416.2017.111902Keywords:
media art, virtual reality, cultural practice, technimage, mediatext, cultural communication, lifeworldAbstract
The article presents the results of research of peculiarities of the modern info-communicational technologies and virtual reality’s influence on the process of media-art formation as an innovative cultural practice. The research has attempted the possibility of applying the phenomenological practice by A. Shutz to analysis of interactive specificity of media-art as a form of cultural communication. Via engaging the concepts of A. Cauquilen, V. Bychkov and N. Mankovskaya the peculiarities of discourse-dialogical forms of media art as the forms of new strategies of artistic-esthetic communication connected with the virtual reality’s technology usage have been analyzed
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