The use of cholistic marketing as a condition of efficient management by industrial enterprise

Authors

DOI:

https://doi.org/10.15587/2313-8416.2018.153372

Keywords:

industrial enterprise, marketing concepts, holistic marketing, external factors, internal factors

Abstract

The strengthening of the role of marketing in the management system of an industrial enterprise are revealed in the article. The main factors and conditions contributing to the increase in the efficiency of management in the enterprise are investigated. Significant external and internal conditions of using marketing concepts are systematized. The level of marketing orientation of the enterprise is determined depending on the external and internal conditions. It is concluded that industrial enterprises need to use the concept of holistic marketing as the most promising

Author Biography

Victoria Svyatnenko, Taras Shevchenko National University of Kyiv Vladimirskaya str., 60, Kyiv, Ukraine, 01033

PhD, Associate Professor

Department of Management innovation and investment activities

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Published

2018-11-27

Issue

Section

Economics