DOI: https://doi.org/10.15587/2313-8416.2015.37867

Marketing aspects of development of medical waste management in health care institutions in Ukraine

Inesa Gurinа

Abstract


The concept of marketing approach to medical waste management in health care is suggested.

The goal of research was to study the state of marketing activities of health care institutions on medical waste management and development trends of   resolution of outstanding issues.

Methods. The methods, which were used in the research, are the methods of mathematical statistics, social studies and scientific knowledge.

Results. Environmental marketing institutions of healthcare means perfectly safe for the environment provision of health services. The main directions of environmental marketing concept in health care institutions is the acceptance generally binding legal standards of Use Resources, strict control the formation and licensing of medical waste; economic incentives for workers, aimed at minimizing their interest in the volumes of medical waste; financing of R & D relative to the development of new waste and sound technologies; develop a system of taxes and penalties for polluting the environment and so on.

Conclusions. As a result of the implementation of marketing strategies for managing medical waste of healthcare institutions are obtained strategic, social, environmental and economic benefits.


Keywords


medical waste; marketing concept; medical waste management; healthcare institution

Full Text:

PDF

References


European working group on reverse logistics. Available at: http://www.fbk.eur.nl/OZ/REVLOG/PROJECTS/TER-MINOLOGY/Defntions.html (Last accessed: 29.02.2014)

The Department of ecology and natural resources of the Lviv regional state administration. Available at: http://loda.gov.ua/news?id=10188 (Last accessed: 12.02.2014)

The Ministry of health of Ukraine. Available at: http://www.moz.gov.ua/ua/portal/

Mishchenko, V. (2011). Svit vidhodiv i Ukraina v nomu [Century World of waste and Ukraine]. Available at: http://gazeta.dt.ua/ECONOMICS /svit_vidhodiv_i_ ukrayina_v_nomu.html/

The official website of the statistics Committee of Poland. Available at: http://www.euroruss-business.com/de/ecsparvochnik/ poland/statistika.html

Rukovodstvo po besopasnomu unichtogeniju nenugnih farmacevticheskih preparatov vo vremia i posle extrennih situaziji [Guidelines for the safe destruction of unwanted pharmaceuticals in and after emergencies] (1999). Мoscow: WOOS, 98.

Ecologija i zdoroviaj cheloveka. Ohorona vozdushnogo i vodnogo bassejnov. Utilisazija othodov (2008). Proceding of ХVI international Conference. Applied Informatics. Shelkino (Crimea), 462.

Belikov, V. M. (2013). Metody tehnologii I konzepzii utilisazii uglerosodergashie promishlennih i tverdih bitovih othodov [Methods technologists and the concept of recycling carbon industrial and municipal solid]. Available at: http://omusore.ru/marketAnalytics.4.html

Proekt program obrashenija s othodami v Avtonomnoj respubliki Krim 2013–2020. [The draft program of waste management in the Autonomous Republic of Crimea 2013–2020] (2013). Simferopol, 48.

Sagaidak-Nikityuk, R. V. (2010). Logistika upravlenija vidhodami [Century logistics waste management in the pharmaceutical industry]. Kharkiv: PPV «Nove slovo», 290.

Pro vidhodi : zakon Ukraini [About waste : the Law of Ukraine]. Available at: http://zakon.rada.gov.ua/cgi-bin/laws/main.cgi?nreg=187%2F98-%E2%F0 (Last accessed: 17.01.2014)

SаnPiN 2.1.7.728-99 Pravila sbora, hranenija i udalenija othodov lechebno-profilakticheskih ucheregdeniji [Rules for collection, storage and removal of waste treatment-and-prophylactic institutions]. Available at http://www.tehbez.ru/Docum/DocumShow_DocumID_330.html (Last accessed: 10.01.2014)


GOST Style Citations


1. European working group on reverse logistics [Electronic resource] / Available at: http://www.fbk.eur.nl/OZ/REVLOG/PROJECTS/TER-MINOLOGY/Defntions.html (Last accessed: 29.02.2014)

2. The Department of ecology and natural resources of the Lviv regional state administration [Electronic resource] / Available at: http://loda.gov.ua/news?id=10188 (Last accessed: 12.02.2014)

3. The Ministry of health of Ukraine [Electronic resource] / Available at: http://www.moz.gov.ua/ua/portal/

4. Mishchenko, V. Svit vidhodiv i Ukraina v nomu [Century World of waste and Ukraine] [Electronic resource] / V. Mishchenko. – 2011. – Available at: http://gazeta.dt.ua/ECONOMICS /svit_vidhodiv_i_ ukrayina_v_nomu.html/ (Last accessed: 15.02.2014)

5. The official website of the statistics Committee of Poland [Electronic resource] / Available at: http://www.euroruss-business.com/de/ecsparvochnik/poland/statistika.html (Last accessed: 19.02.2014)

6. Rukovodstvo po besopasnomu unichtogeniju nenugnih farmacevticheskih preparatov vo vremia i posle extrennih situaziji [Guidelines for the safe destruction of unwanted pharmaceuticals in and after emergencies] [Text] / Мoscow: WOOS, 1999. – 98 p.

7. Ecologija i zdoroviaj cheloveka. Ohorona vozdushnogo i vodnogo bassejnov. Utilisazija othodov [Electronic resource] / Proceding of ХVI international Conference. Applied Informatics. Shelkino (Crimea), 2008. – 462 p.

8. Belikov, V. M. Metody tehnologii I konzepzii utilisazii uglerosodergashie promishlennih i tverdih bitovih othodov [Methods technologists and the concept of recycling carbon industrial and municipal solid] [Text] / V. M. Belikov. – 2013. – Available at: http://omusore.ru/marketAnalytics.4.html

9. Proekt program obrashenija s othodami v Avtonomnoj respubliki Krim 2013–2020 [The draft program of waste management in the Autonomous Republic of Crimea 2013-2020] [Text] / Simferopol, 2013. – 48 p.

10. Sagaidak-Nikityuk, R. V. (2010). Logistika upravlenija vidhodami Логістика управління відходами фармацевтичної галузі [Century logistics waste management in the pharmaceutical industry [Text] / R. V. Sagaidak-Nikityuk. – Kharkiv: PPV «Nove slovo», 2010. – 290 p.

11. Pro vidhodi : zakon Ukraini [About waste : the Law of Ukraine] [Electronic resource] / Available at: http://zakon.rada.gov.ua/cgi-bin/laws/main.cgi?nreg=187%2F98-%E2%F0 (Last accessed: 17.01.2014)

12. SаnPiN 2.1.7.728-99 Pravila sbora, hranenija i udalenija othodov lechebno-profilakticheskih ucheregdeniji [Rules for collection, storage and removal of waste treatment-and-prophylactic institutions] [Electronic resource] / Available at: http://www.tehbez.ru/Docum/DocumShow_DocumID_330.html







Copyright (c) 2015 Inesa Gurinа

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

ISSN 2313-8416 (Online), ISSN 2313-6286 (Print)