Analysis of sales policy of the enterprise and recommendations for its improvement

Authors

  • Андрій Миколайович Одарченко Kharkov state university of food technology and trade Klochkovskaya str., 333, Kharkov, Ukraine, 61051, Ukraine
  • Микола Семенович Одарченко Kharkiv State University of Food Technology and Trade Ukraine, 61051, Kharkiv, Klochkovs’ka str., 333, Ukraine

DOI:

https://doi.org/10.15587/2313-8416.2015.37949

Keywords:

sales, system sales, sales management, target orientation of the enterprise, sales policy of the enterprise

Abstract

The improvement methods of the marketing policy of meat processing trade enterprises and recommendations for its improvement by providing the target orientation traders were analyzed. The problems of creating the competitive advantages of trade enterprise through the development and implementation of strategies for the sales were marked

Author Biographies

Андрій Миколайович Одарченко, Kharkov state university of food technology and trade Klochkovskaya str., 333, Kharkov, Ukraine, 61051

Candidate of engineering, Associate Professor, Associate Professor

Department of merchandizing, quality management and ecological safety

Микола Семенович Одарченко, Kharkiv State University of Food Technology and Trade Ukraine, 61051, Kharkiv, Klochkovs’ka str., 333

Candidate of Technical Sciences, Professor

Department of commodity science, quality management and ecological safety

References

Vachevsky, M. V., Dolіshnіy, M. I., Scotney, S. G. (2010). Marketing dlya managera [Marketing manager]. Kyiv, Ukraine: Prosvita, 139.

Geiko, P., Jackson, P. (1995). Vchis analіzuvati rinok [Learn to analyze the market]. Lviv, Ukraine: Sabre-Svitlo, 270.

Podkuyko, N. D. (2010). Marketing: strategіya i practica [Marketing: Strategy and Practice]. Kyiv, 174.

Vinogradova, S. I. (2008). Organіzatsіya i tehnologіya torgіvlі [Organization and technology trade]. Vischa schola, 224.

Gerasymchuk, V. G. (2009). Marketing: teorіya i practica [Marketing: Theory and Practice]. Vischa schola, 327.

Garkavenko, S. S. (1996). Marketing [Marketing]. Libra, 267.

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Published

2015-02-23

Issue

Vol. 2 No. 3 (7) (2015)

Section

Economics

License

Copyright (c) 2015 Андрій Миколайович Одарченко, Микола Семенович Одарченко

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