Marketing communications in seed trade

Authors

DOI:

https://doi.org/10.15587/2313-8416.2016.69335

Keywords:

marketing, marketing communications policy, complex of marketing communications, seed trade, agriculture

Abstract

The problems of marketing communications in seed trade of Ukraine are described in the article. The attention is focused on ATL and BTL as promotional tools to collaborate with the end consumer, personal selling and public relations. Description of a typical process of seed selling and the main features of objects of the process are given

Author Biography

Богдана Сергіївна Дем'яненко, LLC “Scientific innovation center “Planti”” 55 Demiivska str, Kyiv, Ukraine, 03040

Director

References

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Published

2016-05-31

Issue

Vol. 5 No. 1 (22) (2016)

Section

Economics

License

Copyright (c) 2016 Богдана Сергіївна Дем'яненко

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