Analysis of "anti-crisis strategy" definition essence and its role in enterprise anti-crisis management

Authors

  • Тетяна Олександрівна Ставерська Kharkiv State University of Food Technology and Trade Klochkovskaya str., 333, Kharkiv, Ukraine, 61051, Ukraine https://orcid.org/0000-0001-8417-2982
  • Олена Валеріївна Жилякова Kharkiv State University of Food Technology and Trade Klochkovskaya str., 333, Kharkiv, Ukraine, 61051, Ukraine https://orcid.org/0000-0003-4580-1752

DOI:

https://doi.org/10.15587/2313-8416.2016.85457

Keywords:

crisis, anti-crisis management, anti-crisis strategy, turbulence, strategic planning, environment

Abstract

The analysis of existing research of the category essence of "anti-crisis strategy" is given, the main essential features are revealed. These features are best matching its content. Existing approaches to determine the definition of "anti-crisis strategy" are systematized and summarized. Based on the allocation of essential features of anti-crisis strategy, the author’s generalized definition of this category is formulated considering the trajectory of the turbulent processes in environment

Author Biographies

Тетяна Олександрівна Ставерська, Kharkiv State University of Food Technology and Trade Klochkovskaya str., 333, Kharkiv, Ukraine, 61051

PhD, Associate Professor

Department of finance, analysis and insurance

Олена Валеріївна Жилякова, Kharkiv State University of Food Technology and Trade Klochkovskaya str., 333, Kharkiv, Ukraine, 61051

Senior Lecturer

Department of finance, analysis and insurance

References

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Published

2016-12-26

Issue

Vol. 12 No. 1 (29) (2016)

Section

Economics

License

Copyright (c) 2016 Тетяна Олександрівна Ставерська, Олена Валеріївна Жилякова

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