Marketing management of educational activities of the postgraduate pedagogical education institute

Authors

  • Зоя Вікторівна Рябова State University «University Education Management» NAPS Ukraine st. Artem, 52-A, Kyiv, Ukraine, 04053, Ukraine

DOI:

https://doi.org/10.15587/2313-8416.2015.41394

Keywords:

marketing management in education, market of educational services, segmentation, marketing mix

Abstract

The article explains the necessity of using marketing in education, provides a definition of marketing management training activities of the postgraduate pedagogical education institute are given as technology of education institution management; the mechanisms for determining the market segments are revealed; induced the characteristic of head of the institution of postgraduate education system is given; the necessity of creating the marketing environment of the institution is grounded

Author Biography

Зоя Вікторівна Рябова, State University «University Education Management» NAPS Ukraine st. Artem, 52-A, Kyiv, Ukraine, 04053

Doctor of Education, Associate Professor

Management of the institution and Pedagogics

References

Yel'nykova, G. V. (1999). Naukovi osnovy rozvytku upravlinnya zahal'noyu seredn'oyu osvitoyu v rehioni : monohrafiya. Kiev: DAKKO, 303.

Zahal'ni vidomosti pro pisliadyplomnu osvitu. Available at: http://mon.gov.ua/index.php/ua/116-vishcha/4396-zagalni-vidomosti-pro-pislyadiplomnu-osvitu-

Olijnyk, V. V. (2013). Vidkryta pisliadyplomna pedahohichna osvita i dystantsijne navchannia v zapytannia i vidpovidiakh. NAPN Ukrainy, Un-t menedzh. osvity. Kiev: «A.S.K.», 312.

Kotler, F., Foks, F. A. (2011). Stratehichnyy marketynh dlya navchal'nykh zakladiv. Kiev: UAM, Vyd. Khimdzhest, 580.

Ryabova, Z. V. (2012). Teoretyko-metodolohichni zasady marketynhovoho upravlinnia navchal'noiu diial'nistiu instytutiv pisliadyplomnoi pedahohichnoi osvity. Elektronne naukove fakhove vydannia «Teoriia ta metodyka upravlinnia osvitoiu», 9. Available at: http://umo.edu.ua/katalog/692-elektronne-naukove-fahove-vydannja-qteorija-ta-metodyka-upravlinnja-osvitojuq-vypusk-9-2012

Bratanich, B. V. (2006). Marketynh v osviti iak predmet filosofs'koho analizu : avtoref. dys. na zdobuttia nauk. stupenia doktora filosofs'kykh nauk. Kiev: Instytut vyschoi osvity APN Ukrainy, 20.

Published

2015-04-24

Issue

Section

Pedagogy