Evolution of public relations in the activity of organizations of ukrainian socio-cultural sphere
DOI:
https://doi.org/10.15587/2313-8416.2015.40354Keywords:
public relations, public, culture, propaganda, patronship, patronage, sponsorship, charityAbstract
The article traces the evolution of public relations in various fields of life including socio-cultural and found creative and social potential of this activity. Analysis of historical experience of using the PR-technologies in the field of sociocultural institutions promotes understanding of importance of this activity for the efficient work of organizations of this sphere
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