Method for effective usage of Google Analytics tools

Authors

  • Ирина Николаевна Егорова Kharkiv National University of Radio Electronics 14 Lenina ave., Kharkov, Ukraine, 61166, Ukraine
  • Олеся Николаевна Кадушкевич Kharkiv National University of Radio Electronics 14 Lenina ave., Kharkov, Ukraine, 61166, Ukraine

DOI:

https://doi.org/10.15587/2313-8416.2016.58765

Keywords:

method, conversion, website, search optimization, web analytics, goal, source, traffic

Abstract

Modern Google Analytics tools have been investigated against effective attraction channels for users and bottlenecks detection. Conducted investigation allowed to suggest modern method for effective usage of Google Analytics tools. The method is based on main traffic indicators analysis, as well as deep analysis of goals and their consecutive tweaking. Method allows to increase website conversion and might be useful for SEO and Web analytics specialists

Author Biography

Ирина Николаевна Егорова, Kharkiv National University of Radio Electronics 14 Lenina ave., Kharkov, Ukraine, 61166

Candidate of the technical Sciences, Professor

Department of Mediasystems and Technologies

References

Ashmanov, I., Ivanov, A. (2008). Optimization and promotion of websites in search systems. Sankt-Peterburg, 400.

Koshik, A. (2011). Web Analytics 2.0 in practice. Subtleties and best methods. Moscow: LTD «I. D. Williams», 528.

Hunt, B. (2012). Conversion of the site. Turn visitors into buyers. Moscow: Piter, 288.

Eisenberg, B. (2011). Add to a cart. The key principles of increasing the conversion of the site. Moscow, 209.

Clifton, B. (2014). Google Analytics for professionals. Moscow: Williams, 608.

Hassler, M. (2010). Web Analytics. Moscow: Eksmo, 432.

Kholmogorov, B. (2001). Internet Marketing. Short course. Sankt-Peterburg 136.

Kotler, F. A., Keller, K. J. (2007). Marketing. Menedzhment. Sankt-Peterburg: Piter, 816.

Zisser, U. (2007). Marketing on-line: how to turn the site of the company into an effective instrument of sales. Minsk: Grebtsov's publishing house, 304.

Yakovlev, A. (2007). Promotion and advance of sites: bases, secrets, tricks. Sankt-Peterburg: BHV-Petersburg, 336.

Published

2016-01-25

Issue

Section

Technical Sciences