Intellectual property marketing mix of university: normative and legal aspect

Authors

DOI:

https://doi.org/10.15587/2313-8416.2016.63349

Keywords:

intellectual property, marketing mix, university, results of research activities

Abstract

On the basis of the analysis of scientific and normative source there have been revealed essence, features and regulatory support intellectual property marketing mix of university. There have been discovered intellectual property objects, which are the results of scientific activity of university. There have been researched the components content of the intellectual property marketing mix: product, distribution, price and promotion policy

Author Biography

Ірина Євгеніївна Драч, National Metallurgical Academy of Ukraine 4 Gagarina ave., Dnepropetrovsk, Ukraine, 49600

Associate professor, Candidate of technical science

The Department of Intellectual Property

References

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Published

2016-03-27

Issue

Section

Economics