DOI: https://doi.org/10.15587/2519-4852.2019.157601

Development of methodical approaches to the assortment management of pharmacy networks by principles of categorycal management

Olga Posilkina, Zhanna Mala, Iryna Bondarieva

Abstract


The most responsible business is determining the correct strategic course of the pharmaceutical organization and the directions of increasing its competitiveness, as it forms the priorities of its activities in the relatively long-term perspective. Management of assortment is one of the most important functions of any pharmacy. The modern markets characterized as "the market of buyers" actively demands the introduction of pharmacy networks of modern tools and technology management of product assortment.

The aim of the work is to develop methodological approaches to managing the assortment of pharmacy networks on the principles of categorical management.

Methods. Systematic and logical analysis, methods of comparative, documentary, structural-functional and economic-statistical analysis were used in this work.

Results of the research. The algorithm for managing the product assortment in pharmacy networks was developed for efficient management of the assortment of pharmacy networks, which is based on the principles of categorical management, and involves: definition of product categories, their internal structure and signs, upon which the medicines will be grouped (according to ATC classification (first level)); analysis of the main financial and economic indicators by the selected product categories; determining the role of each product category in accordance with its influence on the achievement of pharmacy network's goals; studying the demand for each product category and its internal content; assessment of the current state of commodity categories, its structure and determination of possible changes in the work with its assortment content in the future; optimization for each product category of the entire chain of movement of goods from the purchase and formation of inventory to direct sales; substantiation of assortment policy on selected criteria and evaluation its efficiency; implementation assortment policy. The proposed methodological approaches were worked out on the example of one of the investigated pharmacy networks.

Conclusions. It was proved that categorical management is an instrument of management assortment policy of pharmacy networks, which allows to allocate groups of pharmaceutical products, which will be aimed at fulfilling certain goals of pharmacy networks, which respectively will promote implementation of the strategy of pharmacy networks development


Keywords


management assortment; categorical management; pharmacy networks; strategic goals; product categories

Full Text:

PDF

References


Kubarieva, I. V., Cherkashyna, A. V., Skliarova, O. V. (2018). Sotsialno-ekonomichni aspekty upravlinnia asortymentom aptek v umovakh vprovadzhennia reimbursatsii vartosti farmatsevtychnoi dopomohy. Menedzhment ta marketynh u skladi suchasnoi ekonomiky, nauky, osvity, praktyky. Kharkiv: NFaU, 348–350.

Puzak, N. O., Aleksieieva, T. I., Puzak, O. A. (2014). Vykorystannia ekonomichnoi skladovoi u formuvanni asortymentnoi polityky aptechnykh pidpryiemstv. Upravlinnia, ekonomika ta zabezpechennia yakosti v farmatsii, 1 (33), 23–27.

Posylkina, O. V., Mala, Zh. V. (2018). Doslidzhennia faktoriv, shcho vrakhovuiutsia pry vvedenni v asortyment aptechnykh merezh likarskykh zasobiv ta vyrobiv medychnoho pryznachennia. Upravlinnia yakistiu v farmatsii. Kharkiv: NFaU, 154.

Pestun, I. V., Tolochko, V. M. (2000). Formuvannia asortymentu likarskykh zasobiv z urakhuvanniam ekonomichnykh chynnykiv. Liky Ukrainy, 4, 10–13.

Tolochko, V. M., Pestun, I. V., Lazariev, M. I. (2001). Modeliuvannia asortymentu likarskykh zasobiv v aptechnykh zakladakh. Kharkiv, 23.

Tolochko, V. M., Pestun, I. V. (1998). Osoblyvosti formuvannia asortymentu likarskykh zasobiv aptechnykh pidpryiemstv v umovakh rynku. Farmatsevtychnyi zhurnal, 4, 25–28.

Horilyk, D. V., Horilyk, A. V., Popovych, V. P., Hromovyk, B. P. (2011). Instrument dlia provedennia avtomatyzovanoho intehrovanoho ABC/FMR/(XYZ)/VED-analizu. Klinichna farmatsiia, farmakoterapiia ta medychna standartyzatsiia, 3-4, 175–178.

Lysak, Yu. (2008). Chtoby uvelichit' – nado podelit'! Upravlenie assortimentom apteki po printsipu kategoriynogo menedzhmenta. Ezhenedel'nik «Apteka», 35 (656), 86.

Bocherikova, E., Prikhod'ko, E. (2013). Kategoriynyy menedzhment ‒ effektivnyy instrument dlya povysheniya rentabel'nosti aptechnogo biznesa. Ezhenedel'nik «Apteka», 31 (902), 8.

Bocherikova, E. (2013). Kategoriynyy menedzhment v apteke. Kak uchest' vse nyuansy? Ezhenedel'nik «Apteka», 33 (904), 12.

Ricci, F., Scott, P. J., Jiang, X. (2013). A categorical model for uncertainty and cost management within the Geometrical Product Specification (GPS) framework. Precision Engineering, 37 (2), 265–274. doi: http://doi.org/10.1016/j.precisioneng.2012.09.005

Martensen, A., Gronholdt, L. (2006). Internal Marketing: a study of employee loyalty, its determi-nants and consequences. Innovative Marketing, 2 (4), 92–115.

Posylkina, O., Mala, Z., Nessonova, M. (2017). Prediction of the competitiveness dynamics of pharmacy chains. ScienceRise: Pharmaceutical Science, 2 (6), 47–52. doi: http://doi.org/10.15587/2519-4852.2017.100095

Schroeck, J. M. (2004). Customer analytics making the difference in CRM: Customer analytics amplify the value of integrated CRM solutions. Business Intelligence, 6, 16–19.

Shulman, Sh., Elaine, H. M. (2005). Reshaping the Pharmaceutical Distribution Network. Journal of Pharmaceutical Marketing & Management, 12, 34–45.


GOST Style Citations


Kubarieva I. V., Cherkashyna A. V., Skliarova O. V. Sotsialno-ekonomichni aspekty upravlinnia asortymentom aptek v umovakh vprovadzhennia reimbursatsii vartosti farmatsevtychnoi dopomohy: theses // Menedzhment ta marketynh u skladi suchasnoi ekonomiky, nauky, osvity, praktyky. Kharkiv: NFaU, 2018. P. 348–350.

Puzak N. O., Aleksieieva T. I., Puzak O. A. Vykorystannia ekonomichnoi skladovoi u formuvanni asortymentnoi polityky aptechnykh pidpryiemstv // Upravlinnia, ekonomika ta zabezpechennia yakosti v farmatsii. 2014. Issue 1 (33). P. 23–27.

Posylkina O. V., Mala Zh. V. Doslidzhennia faktoriv, shcho vrakhovuiutsia pry vvedenni v asortyment aptechnykh merezh likarskykh zasobiv ta vyrobiv medychnoho pryznachennia: theses // Upravlinnia yakistiu v farmatsii. Kharkiv: NFaU, 2018. P. 154.

Pestun I. V., Tolochko V. M. Formuvannia asortymentu likarskykh zasobiv z urakhuvanniam ekonomichnykh chynnykiv // Liky Ukrainy. 2000. Issue 4. P. 10–13.

Tolochko V. M., Pestun I. V., Lazariev M. I. Modeliuvannia asortymentu likarskykh zasobiv v aptechnykh zakladakh: handbook. Kharkiv, 2001. 23 p.

Tolochko V. M., Pestun I. V. Osoblyvosti formuvannia asortymentu likarskykh zasobiv aptechnykh pidpryiemstv v umovakh rynku // Farmatsevtychnyi zhurnal. 1998. Issue 4. P. 25–28.

Instrument dlia provedennia avtomatyzovanoho intehrovanoho ABC/FMR/(XYZ)/VED-analizu / Horilyk D. V. et. al. // Klinichna farmatsiia, farmakoterapiia ta medychna standartyzatsiia. 2011. Issue 3-4. P. 175–178.

Lysak Yu. Chtoby uvelichit' – nado podelit'! Upravlenie assortimentom apteki po printsipu kategoriynogo menedzhmenta // Ezhenedel'nik «Apteka». 2008. Issue 35 (656). P. 86.

Bocherikova E., Prikhod'ko E. Kategoriynyy menedzhment ‒ effektivnyy instrument dlya povysheniya rentabel'nosti aptechnogo biznesa // Ezhenedel'nik «Apteka». 2013. Issue 31 (902). P. 8.

Bocherikova E. Kategoriynyy menedzhment v apteke. Kak uchest' vse nyuansy? // Ezhenedel'nik «Apteka». 2013. Issue 33 (904). P. 12.

Ricci F., Scott P. J., Jiang X. A categorical model for uncertainty and cost management within the Geometrical Product Specification (GPS) framework // Precision Engineering. 2013. Vol. 37, Issue 2. P. 265–274. doi: http://doi.org/10.1016/j.precisioneng.2012.09.005

Martensen A., Gronholdt L. Internal Marketing: a study of employee loyalty, its determi-nants and consequences // Innovative Marketing. 2006. Vol. 2, Issue 4. P. 92–115.

Posylkina O., Mala Z., Nessonova M. Prediction of the competitiveness dynamics of pharmacy chains // ScienceRise: Pharmaceutical Science. 2017. Vol. 2, Issue 6. P. 47–52. doi: http://doi.org/10.15587/2519-4852.2017.100095

Schroeck J. M. Customer analytics making the difference in CRM: Customer analytics amplify the value of integrated CRM solutions // Business Intelligence. 2004. Vol. 6. P. 16–19.

Shulman Sh., Elaine H. M. Reshaping the Pharmaceutical Distribution Network // Journal of Pharmaceutical Marketing & Management. 2005. Vol. 12. P. 34–45.







Copyright (c) 2019

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

ISSN 2519-4852 (Online), ISSN 2519-4844 (Print)