Investigation of organizational and management specifics of health tourism development

Authors

DOI:

https://doi.org/10.15587/2312-8372.2017.100915

Keywords:

health tourism, tourist and recreational resources, tourist product, cluster approach

Abstract

The object of research is the processes of health tourism organization in the regions of Ukraine.

With the aim of establishing the direction and essence of the processes of health tourism organization, the «health tourism» concept is clarified, the components and the environment of its resources are identified.

As part of the study of the features of management aspects of health tourism development, the forms of its spatial organization – tourist destination and tourist cluster are considered. Destination and tourist cluster are considered as two systems to meet the tourist's needs: destination creates conditions for health tourism organization at the level of a particular region, forming a cluster in health tourism is aimed at supporting and developing a destination as a competitive local specific tourist product.

In order to provide recommendations on the health tourism development in the Kherson region (Ukraine), the current status is assessed, the advantages of the potential of the tourist sphere of the Kherson region are determined. The peculiarities of the formation of regional clusters, as such having a latent character, are revealed. The development of their potential will allow to combine all components of health tourism in a complex tourist product and to obtain a synergistic effect in ensuring sustainable social and economic development of the region as a whole.

Author Biography

Natalia Shandova, Kherson National Technical University, Berislav highway, 24, Kherson, Ukraine, 73008

Doctor of Economic Sciences, Associate Professor

Department of Management and Marketing 

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Published

2017-05-30

How to Cite

Shandova, N. (2017). Investigation of organizational and management specifics of health tourism development. Technology Audit and Production Reserves, 3(5(35), 4–8. https://doi.org/10.15587/2312-8372.2017.100915

Issue

Vol. 3 No. 5(35) (2017): Macroeconomics

Section

Development of Productive Forces and Regional Economy: Original Research

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Copyright (c) 2017 Natalia Shandova

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