THE ROLE OF GLOBAL AND LOCAL IN THE STRUCTURE OF PROCESS OF GLOBALIZATION
Collision ordinary person with symptoms of culture, economics or politics that affect it directly and at the same
time, beyond the borders of the nation-state is becoming more repeatable fact. Modern concept of society for a long time has become a global value and volume almost merged with the concept of humanity. In such circumstances, erased those ethno-cultural values previously determined by the way the individual society. European civilization, which was once the cradle of ancient Greece, now dissolved in the flow of global exchange and immigrants, being a former "old world" only. Destruction axiological foundations of society, the phenomenon are much spouting, rather than new home foundations of differing composition and racial consciousness of people. Moreover, modern history, the engine of which was the time of the Industrial Revolution economy, growing geometrically faster than 3000 years ago, when they began to form values and the concept of ethnic-state coexistence of individuals. Humanity exists in a global coexistence formed the basis of the global individual consciousness that would accept the "Alien" as "Other".
As a result there is the phenomenon of blending the real situation on the background of global coexistence local
value traditions. This leads to the formation of new problems of humanity, economic, ethnic and racial conflicts that are "frozen" state. The human mind is not as plastic as it may seem at first glance. Change in the collective consciousness – a process that takes generations, and cannot be purely educational and propaganda mechanisms of influence. The value is formed as a result of traditions that are possible only on the basis of a single cultural environment.
The reform it becomes more important as the scientific analysis of local and global interactions in the structure
of modern society. Indeed, in our view in this regard lies the essence of globalization as a phenomenon that combines unification and differential features.
Local providing phenomenon specific place, at the same time creates conditions for the development of any process. The economic prosperity of the country, demographics, and even religious and cultural transformation of several centuries were the result of local characteristics of the region. This evidence of a number of theories of geographical determinism that occurred in modern times under the influence of Newtonian mechanistiс. In particular, by the concept of the three branches of government Montesquieu expressed opinion of the direct relationship of socioeconomic developments of their natural geographical place.
However, at the present stage impact on local social processes becomes radically other features. Local henceforth there as one of two dimensions of social binary system where global trends dictate the story imposed on traditional local living conditions.
Many foreign thinkers assumed that the dictates of politics and economics in the modern era, in any case lead to the formation of a strictly deterministic state system where every individual has a clearly assigned niche activity, and
the world is controlled by strictly defined rules. These ideas in one way or another expressed and writer George Orwell, sociologist Max Weber and philosopher Karl Marx. But nowadays can hardly be called a "more manageable", rather than the past era, ba contrast, changes become less dependent on the specific subjects of action and power as a result dissolved in relationship deeper and deeper.
Thus, within this small study we analyzed the nature of interactions between local and global structure of globalization. Based on the major theorists and globalization, we have identified specific scientific development of this problem. Referring to the works of the founder of the theory of glocalization R. Robertson, we demonstrated how the local becomes global secondary signs of maintaining their differences, emphasizing the transformation through adaptation of "exotic" products, services, information management systems and more. We have identified five phases of globalization that have historically reflect the changing status of humanity, the nation state and the citizen in accordance with a separate chronological changes in the economy.
Using scientific expertise Z. Bauman, we deepened our understanding of the local and global unity in the modern post-industrial society. Globalization in this case appears as a synthesis of economics and politics of our era where global – is economical, and local – is political.
We have emphasized the diversity of factors glocalization through theoretical work of the German sociologist William Beck. We proved the feasibility of the recognition of the distinctive status of cultural globalization that is largely separate from the economic sector of the global social attraction. Despite not indisputable role of capital mobility in the structure formation of globalization, yet there are plenty of other factors that support decentralization and homogeneous distribution uniformity.
Globalization – a dialectical process of social development cannot be considered one-sided, that is not only a phenomenon of universal unification of humanity and the expansion of capitalism, but as a process of localization of
conflict and poverty that naturally accompanies the post-industrial society.