MANAGEMENT OF AN INNOVATIVE PROJECT IN THE POLYMER INDUSTRY OF THE REGION UNDER THE CONDITIONS OF AN INVESTMENT CRISIS
DOI:
https://doi.org/10.32461/2226-3209.3.2018.171078Ключові слова:
management, innovative project, regional economy, investment crisis.Анотація
Abstract. Innovative activity is the activity directed on search and realization of innovations with a view of expansion of assortment and improvement of quality of production, perfection of technology and the manufacture organization. Innovative activities include: Identification of problems of the enterprise; implementation of the innovation process; organization of innovation activities. The main prerequisite for the innovative activity of the enterprise is that everything that exists is aging. Therefore, it is necessary to systematically discard all that has worn out, become obsolete, become a brake on the way to progress, and also take into account errors, failures and miscalculations. To this end, enterprises periodically need to certify products, technologies and jobs, analyze the market and distribution channels. In other words, an original roentgenogram of all aspects of the enterprise's activities should be conducted. This is not just a diagnosis of the production and economic activities of the enterprise, its products, markets, etc. On its
basis, leaders should first think about how to make their products (services) morally obsolete, and not wait until it is done by competitors. And this, in turn, will encourage enterprises to innovate. Practice shows: nothing forces the leader to concentrate on the innovative idea, as the realization that the product will be obsolete in the near future.
Keywords: management, innovative project, regional economy, investment crisis.
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