GENDER INTERPRETATION OF RUSSIAN LEXEME БАБА/BABA IN INTERNET DISCOURSE

Автор(и)

  • Aliya Miftakhova
  • Tatiana Bochina
  • Yevgeniya Zhuravleva

DOI:

https://doi.org/10.32461/2226-3209.3.2018.171948

Ключові слова:

Internet discourse, forum, gender, cognitive classifiers, cognitive signs.

Анотація

Abstract. The Internet is not only a global source of information but also a communication tool. At the present time studies of Internet communication and the language functioning as a means of electronic communication are one of the most relevant and innovative areas of linguistics. This paper considers gender specifics of the representation of the Russian lexeme баба (baba) in the Internet discourse based on messages of women's and men's forums. The gender component of the Internet discourse and ways of linguistic representation of sex in the Russian-language Internet are research objects. The study of the naming unit баба in the Russian-language Internet forums made it possible to identify
and describe gender stereotypes of femininity existing in a modern culture of language, as well as to determine the role and position of this lexeme in the system of gender values of virtual environment users. The scientific novelty of the work is as follows: an analysis of the lexeme баба was carried out on the basis of Russian-language Internet forums for the first time. As a result of the research, specific functioning of the баба's lexeme in the Internet discourse was revealed and described; non-procedural and procedural characteristics of the баба's lexeme reflected in the language of the Russian-language Internet users were identified and systematized; gender symmetry / asymmetry of the баба’s image was revealed by comparing the results of identification and self-identification by people of the opposite sex.
Keywords: Internet discourse, forum, gender, cognitive classifiers, cognitive signs.

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