FACTORS INFLUENCING THE DEVELOPMENT OF STRATEGIC LEADERSHIP IN IRAN'S CULTURAL ORGANIZATIONS WITH AN EMPHASIS ON NATIONAL MEDIA
DOI:
https://doi.org/10.32461/2226-3209.1.2018.177672Анотація
Abstract. Problem statement. Along with the advent of strategic developments owing to the acceptance of the new communication and information technologies, changes in regulations of media field, formulation and implementation of policies of strategic leadership, merger of media organizations, change of organizational structure and variety in financial and human resources in media organizations have brought new concepts in the field of media leadership and also acceptance of major strategic changes in the media organizations of countries. Research Method: To this end, this research, with the aim of identifying the most effective factors in development of strategic leadership in Iran's
media organizations, was conducted; which in terms of applied purpose and from the perspective of manner of implementation is a descriptive survey. The statistical population of the research is all experts (200 people) in the country's culture and media realm and the sample size, due to the limit of the population, based on Morgan's table is 132 people. In addition to library research, in order to collect data, a researcher-made questionnaire was developed and for the purpose of validity measurement tool Lawshe coefficient method was used; thus, content validity was confirmed. Questionnaire reliability too was acceptable by Cronbach's alpha 88%. In order to test the research hypotheses Structural Equation Modeling method was used for path analysis. Findings: The results of confirmatory factor analysis and model fitness test showed that indices of measurement models and general structural model are
acceptable. Findings of the research, too, showed that governmental policies on the infrastructures and technology in the media organizations of the country (W3) with coefficient 72% has the most effect and strategic management in the media organizations of the country (W2) with the coefficient 45% has the least effect on strategic leadership in the country's media organizations. Conclusion: According to the results, it seems that in order to achieve maximum productivity, media organizations and in particular national media should employ appropriate mechanisms to take advantage of strategic leadership in terms of triple factors; Government policies on infrastructure and technology, strategic management, and the development or enhancement of cultural management to overcome the existing
challenges and barriers. To be able to keep pace with environmental changes move forward and fit any situation must put on the agenda.
Keywords: strategic leadership, media organizations, governmental policies, strategic management, cultural management.
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