SPECIFICS OF USING CHATBOTS FOR BUSINESS NEEDS IN MODERN MESSENGER CHATS
DOI:
https://doi.org/10.24025/2306-4412.1.2019.165418Keywords:
chatbot, bot, messenger chat, artificial intelligence, classification, business needs.Abstract
The article contains the analysis of peculiarities of using chatbots for business needs on the basis of simulation of a person speech behavior in the process of communication in modern messenger chats. The definition of chatbots, their classification and major functions are considered. The nature of messenger apps together with the concept and place of messenger bots as an important tool for business needs satisfaction are disclosed. The main advantages of using the chatbot technology for meeting modern business needs are reviewed. Judging by the emerging trends in the development of an online chatbot service, a hypothesis is put forward in the article that the market for tools using artificial intelligence and chatbots in the business needs satisfaction sector will only grow. It has been analyzed that the universal interactive systems combining the services of virtual and real consultants in one window will obviously be improved and used more and more widely by various market players in the nearest future. Following the integration within the chat of a virtual consultant with the human operator, it is assumed in the article that we can expect the integration of the online service with the internal systems of different types of businesses. It is hypothesized that this will allow to take into account the client’s profile in its entirety and integrity in the dialogue process, increase the targeting of recommendations and proposals. Conclusions about the possibility and expediency of using various types of chatbots for business needs in modern instant messenger chats are made. The generalized chatbots classification which will ensure the possibilities of the necessary chatbot choice for business tasks solution and allow to achieve the planned results for efficient company work is proposed.References
1. Bot (program). Material from Wikipedia – the free encyclopedia. URL: https://ru.wikipedia.org/wiki/%D0%91%D0 %BE%D1%82_(%D0%BF%D1%80%D0%B E%D0%B3%D1%80%D0%B0%D0%BC%D 0%BC%D0%B0)
Mikhailov, V. A., Mikhailov, S. V. (2004). Peculiarities of the development of information and communication environment of modern society. Actualnyje problemy teoriyi communikatsiyi: coll. of sci. papers, pp. 34–52 [in Russian].
Pleshakov, V. A. (2009). Cybersocialization of a person in information space. Informatsiya i obrazovaniye: granitsy communikatsiy, INFO'2009: coll. of sci. papers, GornoAltajsk: RIО GAGU, p. 51 [in Russian].
Silaeva, V. L. (2008). Internet as a social phenomenon. Socis, No. 11, pp. 101–107. URL: http://www.isras.ru/files/File/Socis/ 2008-11/Silaeva_14.pdf
Modern IT technologies for business: why do companies needs bots and clouds. URL: https://www.epravda.com.ua/rus/publications /2017/03/20/622844/
Ushakova, G. D., Balabanova, Yu. V. (2004). Peculiarities of virtual communication through chat. Filologicheskiy zhurnal: coll. of sci. papers, iss. 12, pp. 59–61 [in Russian].
Chatbots – who are they? URL: http://thefuture.news/chatbot
Chatbot report 2018: global trends and analysis. URL: https://chatbotsmagazine. com/chatbot-report-2018-global-trends-andanalysis-4d8bbe4d924b
Chatbots 101: building a chatbot for business with wells fargo. URL: https://chatbot sjournal.com/chatbots-101-building-a-chatbot -for-business-with-wells-fargo-85ecf03f736d
Reasons to have a chatbot for your business. URL: https://chatbotslife.com/reasons-to-ha ve-a-chatbot-for-your-business-59e0c7427cf2
The true chatbot superpower for businesses and it’s not AI. URL: https://medium.com/ @shanejketterman/chatbot-messaging-is-po werful-ai-is-hype-so-what-is-messaging-ebd0 620c93fb
Top 10 platforms to build a chatbot for your business. URL: https://chatbotsmagazine. com/top-10-platforms-to-build-a-chatbot-foryour-business-6393ed047be7
Trending: how to use facebook messenger chatbot for business. URL: https://medium.com/@kris10haley/trendinghow-to-use-facebook-messenger-chatbot-forbusiness-96fe5dac337d
V-Soft consulting chatbots 101. URL: https://cdn2.hubspot.net/hubfs/1629777/Chat bots%20101.pdf?t=1526138378633
What is a chatbot and how to use it for your business. URL: https://medium.com/swlh/ what-is-a-chatbot-and-how-to-use-it-foryour-business-976ec2e0a99f
Chatbot tips for businesses. URL: https://chatbotsmagazine.com/10-chatbottips-for-businesses-894b39be34f4
80% of businesses want chatbots by 2020. Business Insider. URL: https://www.busines sinsider.com/80-of-businesses-want-chatbotsby-2020-2016-12
Downloads
Published
How to Cite
Issue
Section
URN
License
Copyright (c) 2020 Т. О. Прокопенко, О. Б. Обойщик The authors who publish in this journal agree to the following terms:The authors reserve the right to authorship of their work and give the journal the right to first publish this work under the terms of the Creative Commons Attribution License CC BY-NC, which allows other persons to freely distribute published work with a mandatory reference to authors of the original work and the first publication of the work in this journal.
Authors have the right to conclude separate additional agreements for the non-exclusive distribution of the paper in the form in which it was published by this journal (for example, posting work in electronic repository or publishing as part of a monograph), provided that the link to the first publication in this journal is maintained.
The journal policy allows and encourages authors to post on the Internet (for example, in repositories of institutions or on personal websites) the manuscript of work, both before the submission of this manuscript to the editorial staff, and during its editorial work, as it contributes to the emergence of productive scientific discussion and positively affects the efficiency and dynamics of published work citation (see The Effect of Open Access).
