OPTIMIZATION OF FUNCTIONAL OPPORTUNITIES OF INFORMATION SYSTEM FOR TOURISM DEVELOPMENT

Abstract

The research gives the possibility to optimize the functionality of information automated system for tourism development. The research has shown that the speed of page loading and data processing of the server is an important factor in the process of optimization. As a result of the research and optimization, the statistics on the attendance of this system, as well as the effectiveness of the system have been obtained, the advantages and disadvantages have been identified. After the optimization of the system, the shortcomings are eliminated, as well as the efficiency and attendance of information system for tourism development are increased. The specific features of the creation and implementation of tourist services (a large number of participants and their significant geographical separation, extensive system of relations between the subjects of tourist market, territorial differentiation of tourist product, the distance of the place of sale of tourist services from the place of their consumption) determine the need for research and optimization of the functionality of information system for tourism development. Tourism, as an important segment of foreign trade, envisages export-import operations with services and is one of the sources of attraction of foreign currency into the country. The subfunction of payments balance means a comparison of tourist expenditures of the local population who have gone abroad (outbound tourism, import of services), with the income derived from the consumption of goods and services by foreign nationals who have arrived in the country for tourist purposes (inbound tourism). In this case, the export of tourist services is specific and is often called "invisible" exports, since the tourist product is consumed, as a rule, at the point of service.