ASSESSMENT OF THE CONFLICT COMPOSITION OF THE ROLES OF PRODUCT MANAGER AND PRODUCT OWNER IN PROJECT TEAMS
DOI:
https://doi.org/10.24025/2306-4412.1.2021.231582Keywords:
agile, Scrum, methodology, product, manager, owner, responsibilities, skillsAbstract
The article compares the functional responsibilities of a product manager and a product owner. Approaches to structuring software development teams are considered. The responsibilities and tasks of the product manager and product owner are discussed. It is established that the responsibilities of the product manager differ significantly at different stages of product development. The classification of product managers on the basis of the degree of novelty of the version of the software product they are working on, the degree of involvement in the stages of product development, the degree of in volvement in a particular stage of development of the startup is considered. It is found that the product manager as a member of the project team is responsible for making business decisions and developing product strategy, and the product owner is responsible for creating the value of the IT product. The product manager explores the competitive environment and target audience, and then works with teams of developers and marketers to bring existing solutions to market. The product manager concentrates his efforts on developing the product that will bring the greatest profit with minimal investment. The product manager is responsible for the vision and direction of product development in the long-term strategy of the company. The product owner manages the backlog, develops the product roadmap and to-do list in the project, and presents the product to developers and other stakeholders.
The product owner interacts with the product manager, project team, and product users through the ability to develop, maintain, and ensure software quality. The product owner is responsible for creating product value of the company in the short-term strategy. In part, the responsibilities of the product manager and the product owner intersect. Delegating the role of product manager and product owner to one person can lead to a loss of strategic vision of the IT product's goals or excessive immersion in the software development process.
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Copyright (c) 2021 Тетяна Олександрівна Прокопенко, Ольга В'ячеславівна Лавданська
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