IASTREMSKA , O. BRAND STRENGTH BASED ON REALISTIC AND EMOTIONAL FEATURES AND STRATEGY OF MANAGING IT. INNOVATIVE TECHNOLOGIES AND SCIENTIFIC SOLUTIONS FOR INDUSTRIES, [S. l.], n. 4 (18), p. 50–56, 2022. DOI: 10.30837/ITSSI.2021.18.050. Disponível em: https://journals.uran.ua/itssi/article/view/250321. Acesso em: 21 dec. 2024.