Innovations to accelerate the literary digitalization of the fashion industry: using the example of the Chanel fashion house

Анотація

We already know that artificial intelligence has managed to prove its uniqueness and versatility, and now it has reached fashion. Moreover, forecasts for the development of fashion for the next millennium are associated with the emergence of cutting-edge materials, original solutions, new cut lines, the emergence of new styles, the development of new marketing strategies, the search for new radical solutions that can satisfy the needs of consumers in the best individual way. Development of human capital – transformations that include the creation of a creative society and the transition to new realities – the knowledge economy.

Digital technologies are evolving to offer fashion designers more and more solutions: the labor-intensive process of moving from attractive layouts to detailed drawings, patterns and samples to adjust fit and sizing for production has been replaced by 3D modeling and nesting software to provide an effective and viable alternative.

The article presents a visual plan for a new generation experiment on innovation to accelerate the digitalization of the fashion industry: using the example of the Chanel fashion house. The digitalization of Chanel collections, which can be called “a huge innovative art project of the future of fashion”, “a new generation experiment in innovation to accelerate the literary digitalization of the fashion industry” (CHANEL) and will be able to demonstrate how the relationship of philosophy and direction through seasonal concepts and brands, will also bring a new experience thanks to the convergence of modern communications in the field of IT technologies, cultural media such as music and art, in accordance with the traditional brand image and style that Gabrielle Chanel gave us as a legacy to cherish.