Marketing aspects of development of medical waste management in health care institutions in Ukraine
DOI:
https://doi.org/10.15587/2313-8416.2015.37867Keywords:
medical waste, marketing concept, medical waste management, healthcare institutionAbstract
The concept of marketing approach to medical waste management in health care is suggested.
The goal of research was to study the state of marketing activities of health care institutions on medical waste management and development trends of resolution of outstanding issues.
Methods. The methods, which were used in the research, are the methods of mathematical statistics, social studies and scientific knowledge.
Results. Environmental marketing institutions of healthcare means perfectly safe for the environment provision of health services. The main directions of environmental marketing concept in health care institutions is the acceptance generally binding legal standards of Use Resources, strict control the formation and licensing of medical waste; economic incentives for workers, aimed at minimizing their interest in the volumes of medical waste; financing of R & D relative to the development of new waste and sound technologies; develop a system of taxes and penalties for polluting the environment and so on.
Conclusions. As a result of the implementation of marketing strategies for managing medical waste of healthcare institutions are obtained strategic, social, environmental and economic benefits.
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