Research problems and trends of the pharmaceutical market Sudan as social oriented structure of the country

Authors

  • Олена Миколаївна Євтушенко National University of Pharmacy; 53 Pushkinska str., Kharkiv, Ukraine, 61002, Ukraine
  • Осама Абузаїд Мохамед Нур Ахмед National University of Pharmacy 53 Pushkinska str., Kharkiv, Ukraine, 61002, Ukraine

DOI:

https://doi.org/10.15587/2313-8416.2016.66785

Keywords:

marketing analysis, world’s pharmaceutical market, pharmaceutical assistance system, pharmaceutical market of Sudan

Abstract

Aim: The research object was the definition of problems and tendencies of pharmaceutical market development of Sudan as the country which in recent years tries to pull through the consequence of political and economic crisis and to build the socially oriented model of the state.

Methods: In the researches it has been used the marketing and economic analysis methods as well as the historical, logical, comparative and graphic methods.

Results: The authors represented the marketing analysis results of pharmaceutical market of Sudan. It has been identified the main problems and tendencies of it development. It has been made the macroeconomic indexes analysis which has the influence to the availability level of the pharmaceutical assistance to the population of the country. It has been studied the spending dynamics of the medical and pharmaceutical provision per capita in the country, the tendencies of the amounts changes in the pharmaceutical market, the branded market structure. It has been established the position of Sudan according to the national systems division of the public health and pharmaceutical assistance of population depending on the macroeconomic indexes of region development.

Conclusions: It has been established the positive and negative tendencies indicative to the modern state of the county. After the research results it has been distinguished the further development directions especially the actions for the rational model creation for the population assistance in public health

Author Biographies

Олена Миколаївна Євтушенко, National University of Pharmacy; 53 Pushkinska str., Kharkiv, Ukraine, 61002

Doctor of Pharmacy, professor

Department of the pharmaceutical marketing and management

Осама Абузаїд Мохамед Нур Ахмед, National University of Pharmacy 53 Pushkinska str., Kharkiv, Ukraine, 61002

Department of Pharmaceutical Marketing and Management

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Published

2016-04-29

Issue

Section

Pharmaceutical Sciences