Анализ, исследование и развитие конкурентоспособности мини-гостиниц г. Киева
DOI:
https://doi.org/10.15587/2313-8416.2015.36106Słowa kluczowe:
качество услуг, конкурентное преимущество, мини-гостиницы, классификация гостиниц, категория гостиниц, проектAbstrakt
В статье рассмотрены качественные характеристики конкурентного преимущества мини-гостиниц (КПМ) г. Киева, перспектива сохранения и развития конкурентоспособных позиций на рынке гостеприимства (РГ) Украины. Дан анализ РГ и туристического рынка Украины, действующего украинского законодательства (УЗ). Систематизированы научные подходы к определению понятия «качество гостиничных услуг» (КГУ). Проведено анкетирование в 70 мини-гостиницах (м-г)
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