Лісовська, В.П. and Стасюк, В.Д. 2017. V. Lisovska, V. Stasiuk. Study one of the model of rational consumer behavior in the market. REPORTER OF THE PRIAZOVSKYI STATE TECHNICAL UNIVERSITY Section: Economic sciences. 34 (Sep. 2017), 118–126. DOI:https://doi.org/10.31498/2225-6725.34.2017.128917.