DOI: https://doi.org/10.15587/2313-8416.2019.178970

Main approaches to evaluation of economic potential of building enterprises in the modern conditions of business

Vladyslava Troian

Abstract


In the article the modern scientific approaches to the estimation of the economic potential of the enterprise are analyzed, the main tendencies and factors of influence on the economic potential of construction enterprises are determined. The article is devoted to the study of theoretical and methodological approaches to determining the economic potential of development of construction enterprises. A systematic study of the general characteristics of the enterprise's potential has been carried out and priority directions for choosing the development of the economic potential of the enterprise have been determined. The necessity of understanding the potential of the enterprise in the unity of all its elements, which are subject to the achievement of the general goals of the enterprise, is substantiated


Keywords


enterprise potential; evaluation; construction industry; resources; brand; economy; development; investment attractiveness; methods; investments

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Copyright (c) 2019 Vladyslava Troian

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ISSN 2313-8416 (Online), ISSN 2313-6286 (Print)