Metaphor as a basic method of presentation

Authors

  • Ірина Миколаївна Кобзар Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky 83050, Donetsk, Shchorsa str., 31, Ukraine

DOI:

https://doi.org/10.15587/2313-8416.2014.26382

Keywords:

metaphor, information, national and cultural peculiarities of speech, social discourse, information flows of modern society

Abstract

Information in today's society is a special category of existence, which generates current structure and socio-political mechanisms associated with the development of information technology. As the problems of the information society are of particular interest in the public mind, an attempt to analyze the simulation of scientific information by representing the major types of scientific metaphors through the process of activating their social communication.

Author Biography

Ірина Миколаївна Кобзар, Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky 83050, Donetsk, Shchorsa str., 31

Senior lecturer

Department of Ukrainian Studies

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Published

2014-08-13

Issue

Section

Philosophical sciences