Fitness industry: state and prospects of development in the countries of the world

Authors

  • Liubov Chekhovska

Keywords:

, fitness industry, fitness clubs, revenue, profit

Abstract

Fitness industry is a sphere of successful and promising business in many countries around the world. That is why it is necessary and relevant to study the prospects for the development of the international fitness industry.

Purpose: to study the state of functioning and prospects for the development of the fitness industry in the world.

Material & Methods: theoretical analysis and generalization of scientific literature, sources and information of the world internet, documentary method, system analysis method, comparison and compare method.

Results: the article presents an analysis of the fitness market in different countries in the world. The volume of the market is determined by the number of fitness clubs, the number of clients and profitability. Examines the key trends in the industry of sports services, its economic performance. The top 20 most popular fitness networks of the world are determined. Describes the fitness industry in the US and Russia.

Conclusion: fitness industry in various countries of the world develops and strengthens positions on the world arena, during 2012–2016. concluded the most successful transactions. The total revenue of the fitness industry in 2015 was 81 billion dollars. In 2016, most European operators of fitness clubs expected financial growth.

References

Borovikov, M. (2016), “The market of fitness services in 2016 in Russia: growth in spite of the crisis”, available at : http://www.buybrand.ru/market-reviews/11989/ (accessed 03.04.2017) (in Russ.)

Vin Yuy Lan (2010), “The attitude of the people of Hebei Province (China) to the physical culture and health activities”, available at: http: //lib. sportedu.ru/Press/FVS/2010N2/p28-30htm (in Russ.)

Grigorev, V. I. (2008) “Methodological aspects of technological development of the fitness industry”, Sbor. mater. Vseros. nauchno-prak. konf. “Fitness in the innovation processes of modern physical culture”, SPb., pp. 17–24. (in Russ.).

Yefremova, M. V., Chkalova, O. V. & Boshman, T. K. (2015), “Analiz rossiyskogo rynka fitnes-uslug”, Ekonomicheskiy analiz: teoriya i praktika, No 21 420), pp. 25–37. (in Russ.)

‘Features of the fitness industry in Russia”, available at: http://studbooks.net/811525/marketing/osobennosti_fitnes_industrii_rossii (accessed 03.04.2017).

“Press center of BeBoss.ru”, available at: http://www.beboss.ru/franchise/articles/2503 (accessed 01.04.2017).

“Press center of BeBoss.ru”, available at: https: //www2.deloitte.com/content/dam/Deloitte/de/Documents/consumer-business/SB-EuropeActive%20and%20Deloitte.%20European%20Health%20and%20Fitness%20Market%202016_DE.pdf (accessed 03.04.2017).

Filippova, S. O. (2008), Fitness, fitness technology and fitness industry sbor. mater. Vseros. nauchno-prak. konf. “Fitness in the innovation processes of modern physical culture”, SPb., pp. 3–25. (in Russ.)

“Fitness»”, available at: http://fitness-pro.ru/news-fitnes/rynok-fitnes-uslug-v-rossii-rost-vopreki-krizisu/ (accessed 01.04.2017).

“Fitness”, available at: https://vc.ru/n/fitness-rbc-2015 (accessed 01.04.2017).

”EuropeActive”, available at: https: //europeactive.blackboxpublishers.com/en (accessed 01.04.2017).

Hollasch, K. (2016), “The European Health & Fitness Market Report 2016”, available at: http://www.europeactive.eu/sites/europeactive.eu/files/events/EHFF2016/KarstenHollasch_EHFF2016.pdf/ (accessed 01.04.2017).

McKechnie, D. S., Grant, J., Golowala, F. S. & Ganesh, P. (2006), “The Fitness Trend Moves East: Emerging Market Demand in the UAE”, Europen Sport Management Quarterly, No 6, рp. 289–305.

“The IHRSA Global Report 2016”, available at: http://download.ihrsa.org/pubs/2016_IHRSA_Global_Report_Preview.pdf (accessed 03.04.2017).

“What we do”, UK Sport – The UK’s High Performance Sports Agency, available at: http://www.uksport.gov.uk/pages/what-wedo (accessed 01.04.2017).

Downloads

Published

2017-04-30

Issue

No. 2(58) (2017)

Section

Статті

License

Copyright (c) 2017 Liubov Chekhovska

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Our publications use CREATIVE COMMONS open access copyrighted magazines.

Authors published in this journal agree to the following conditions:

1 Authors reserve the copyright of the work and transfer to the journal the right to first publish this work, licensed under a Creative Commons Attribution license, which allows others to freely distribute the published work with reference to the authors of the original work and the first publication of this journal.

2 Authors have the right to conclude separate agreements for additional non-exclusive distribution of the work in the video material in which it was published in the journal (for example, in the workplace, in electronic storage or published as part of a monograph), provided that the link is before the first publication of this magazine