Metaphor as a basic method of presentation
DOI:
https://doi.org/10.15587/2313-8416.2014.26382Keywords:
metaphor, information, national and cultural peculiarities of speech, social discourse, information flows of modern societyAbstract
Information in today's society is a special category of existence, which generates current structure and socio-political mechanisms associated with the development of information technology. As the problems of the information society are of particular interest in the public mind, an attempt to analyze the simulation of scientific information by representing the major types of scientific metaphors through the process of activating their social communication.
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