Entertainment nature of modern television: prospects and trends
DOI:
https://doi.org/10.15587/2313-8416.2016.66277Keywords:
television, entertainment, TV marketing, talk show, reality show, westernization, McDonaldization, tabloidization, development of post-showAbstract
This article describes trends of the development of entertainment television in Ukraine as westernization, McDonaldization, tabloidization, development of post-show. Westernization is viewed as the process of borrowing commercial formats of entertainment shows from the US and Western Europe. McDonaldization is considered as a process of simplifying program formats. Tabloidization is shown as a process of manipulating the viewer’s attention through lively and provocative announcements of programs. Development of post-show is covered as a process of creating programs that supplement reality shows
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