marketing communications; organizing committee of track-and-field competitions; mass-media
Keywords:
marketing communications, organizing committee of track-and-field competitions, mass-mediaAbstract
Vidy reklamy. Teoriya i praktika reklamnoy deyatelnosti [Types of advertising. Theory and practice of advertising], Access mode : adindustry.ru/doc/1123. (rus)
Volkova L. Prodvizheniye tovara i stimulirovaniye sbyta [Sales promotion and sales promotion], Access mode : m-arket.narod.ru/Promo/S_Promo.html]. (rus)
Galkin V. V. Sportivnyy biznes dlya menedzherov. Uchebnoye posobiye [Sports business managers], 2013, 182 p. (rus)
Zakon Ukraini «Pro reklamu», Golos Ukrainy [The Law of Ukraine "About advertising" Voice of Ukrainy], Kyiv, 2003, vol. 176 vid 19.09.2003. (rus)
Katlip M. Skott, Senter Kh. Allen, Brum M. Glen. Pablik rileyshenz. Teoriya i praktika [Public rileyshenz. Theory and practice], Moscow, 2003, 624 p. (rus)
Melentyeva N. I.Marketingovyye kommunikatsii [Marketing Communications], Saint Petersburg, 2011, 72 p. (rus)
Pocheptsov G. G. Teoriya kommunikatsii [Communication Theory], Moscow; Kyiv, 2001, 656 p. (rus)
Sinyayeva I. M., Zemlyak S. V., Sinyayev V. V., Dashkov L. P. Marketingovyye kommunikatsii [Marketing Communications], Moscow, 2005, 304 p. (rus)
Skott D. M. Novyye pravila marketinga i PR. Kak ispolzovat sotsialnyye seti, blogi, podkasty i virusnyy marketing dlya neposredstvennogo kontakta s pokupatelem [The new rules of marketing and PR. How to use social networks, blogs, podcasts, and viral marketing for direct contact with the buyer], Moscow, 2011, p. 352. (rus)
Stepanova O. N. Marketing i marketingovyye kommunikatsii v deyatelnosti fizkulturno-sportivnykh organizatsiy [Marketing and marketing communications activities in sports and sports organizations], Access mode : m-arket.narod.ru/Promo/S_Promo.html], Moscow, 2012, 224 p. (rus)
Tsarenko Ye. S. Rossiyskoye predprinimatelstvo [Russian Entrepreneurship], 2012, vol. 18 (240), p. 82–88, Access mode : creativeconomy.ru/articles/25081/. (rus)
References
Vidy reklamy. Teoriya i praktika reklamnoy deyatelnosti [Types of advertising. Theory and practice of advertising], Access mode : adindustry.ru/doc/1123. (rus)
Volkova L. Prodvizheniye tovara i stimulirovaniye sbyta [Sales promotion and sales promotion], Access mode : m-arket.narod.ru/Promo/S_Promo.html]. (rus)
Galkin V. V. Sportivnyy biznes dlya menedzherov. Uchebnoye posobiye [Sports business managers], 2013, 182 p. (rus)
Zakon Ukraini «Pro reklamu», Golos Ukrainy [The Law of Ukraine "About advertising" Voice of Ukrainy], Kyiv, 2003, vol. 176 vid 19.09.2003. (rus)
Katlip M. Skott, Senter Kh. Allen, Brum M. Glen. Pablik rileyshenz. Teoriya i praktika [Public rileyshenz. Theory and practice], Moscow, 2003, 624 p. (rus)
Melentyeva N. I.Marketingovyye kommunikatsii [Marketing Communications], Saint Petersburg, 2011, 72 p. (rus)
Pocheptsov G. G. Teoriya kommunikatsii [Communication Theory], Moscow; Kyiv, 2001, 656 p. (rus)
Sinyayeva I. M., Zemlyak S. V., Sinyayev V. V., Dashkov L. P. Marketingovyye kommunikatsii [Marketing Communications], Moscow, 2005, 304 p. (rus)
Skott D. M. Novyye pravila marketinga i PR. Kak ispolzovat sotsialnyye seti, blogi, podkasty i virusnyy marketing dlya neposredstvennogo kontakta s pokupatelem [The new rules of marketing and PR. How to use social networks, blogs, podcasts, and viral marketing for direct contact with the buyer], Moscow, 2011, p. 352. (rus)
Stepanova O. N. Marketing i marketingovyye kommunikatsii v deyatelnosti fizkulturno-sportivnykh organizatsiy [Marketing and marketing communications activities in sports and sports organizations], Access mode : m-arket.narod.ru/Promo/S_Promo.html], Moscow, 2012, 224 p. (rus)
Tsarenko Ye. S. Rossiyskoye predprinimatelstvo [Russian Entrepreneurship], 2012, vol. 18 (240), p. 82–88, Access mode : creativeconomy.ru/articles/25081/. (rus)
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