The current state and prospects of Ukrainian enterprises export activity development on the European market of cable products

Abstract

The article summarizes and investigates of the current state problems of foreign trade of Ukrainian enterprises in the cable industry goods. The state of the cable production market in the European Union countries is considered. The emphasis is on the modern quality standards and the complexity of certification procedures. Analysis of the cable products producers export activity of Ukraine is carried out on the example of the public joint-stock company “Odeskabel”, which is the leading producer of cable products in the South of Ukraine. The export’s efficiency indicators of OJSC “Odeskabel” are analyzed, the economic effect of the enterprise’s product export is calculated, the dynamic of total sales and product exports over the last five years is determined. The method of SNW-analysis have been used for enterprise’s internal environment analysis. It was determined, that the “Organization of General Management” sphere is inefficient, the “Production” sphere is one of the strongest at the enterprise, the “Marketing” sphere is not sufficiently developed at the enterprise, in the “Finance and Accounting” sphere there are both strengths and weaknesses, and the “R & D” sphere is well developed. The political and economic macroenvironmental factors have the greatest impact on the enterprise, and the main risks in his activity are political instability in Ukraine, a sharp change in exchange rates and devaluation of the national currency, crisis phenomena in the economy of Ukraine, in the EU countries and the world, which have influence on the whole global market and the requirements tightening for cabling wiring products and changes to European quality standards. Possible prospects for the cable products export development by Ukrainian enterprises, in particular PJSC “Odeskabel”, in the conditions of degree integration deepening of national economy into the common EU market and provisions of the Free Trade Zone, are given.