Вивчення ринкового середовища в системі стратегічного впливу на споживчу поведінку

Oleksandr Ratsa

doi:10.33987/vsed.1(62).2017.135-142

Authors

Oleksandr Ratsa Yuriy Fedkovych Chernivtsi National University, Ukraine

DOI:

https://doi.org/10.33987/vsed.1(62).2017.135-142

Keywords:

external environment, internal environment, influential factors, the economic behaviour of enterprises, optimization

Abstract

The need of the analysis of the enterprise environment with a view to achieve strategic goals is proved in the article. The major factors of external and internal environments of enterprises functioning are analyzed. The features of building of effective economic behaviour model based on a detailed analysis of the conditions that determine the specificity of such behaviour formation and demonstration are identified. Methodical aspects of determining the best option of enterprises economic behaviour taking into account the maximization of factors positive influence are proposed. The correlation of function optimum of the enterprises economic behavior with selected research methods using economic and mathematical instruments, expert evaluations is justified.

Author Biography

Oleksandr Ratsa, Yuriy Fedkovych Chernivtsi National University

Assistant of Economics and Enterprise Safety Department

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