Формування системи надання фінансових послуг: сучасні тенденції та перспективи

Olena Goncharenko; Olga Svitlychna

doi:10.33987/vsed.2(61).2016.173-183

Authors

Olena Goncharenko Odessa National Economic University, Ukraine
Olga Svitlychna Odessa National Economic University, Ukraine

DOI:

https://doi.org/10.33987/vsed.2(61).2016.173-183

Keywords:

financial services, financial services market, Internet services, e-commerce

Abstract

The article investigates and analyzes the current trends in the formation of the system of providing financial services. It is proved that the system of providing financial services play a crucial role in determining the competitive position of a financial institution in a particular market or its segment through adaptation of products to the demands and requirements of customers. Is grounded that today the effective operation of financial institutions is impossible without the use of modern Internet technologies. New technologies can increase the effectiveness of the relationship with the customers of financial institutions. Therefore, the development of financial web services is one of the most attractive and promising areas of e-business. The article defines the benefits that accrue to financial institutions due to participate in e-commerce systems, and discussed prospects for development of Internet services in various areas of financial activity.

Author Biographies

Olena Goncharenko, Odessa National Economic University

Doctor of Economics, Associate Professor, Head of Financial Management and Stock Market Department

Olga Svitlychna, Odessa National Economic University

PhD in Economics, Associate Professor of Financial Management and Stock Market Department

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