Modeling as a tool for strategic management of effective economic recovery of a modern enterprise

Authors

DOI:

https://doi.org/10.33987/vsed.3-4(74-75).2020.74-87

Keywords:

modeling, strategy, tool, project, enterprise, management, choice of a set of measures, economic recovery, economic and mathematical model, development, result, external environment, structural transformation, business processes, market, consumer of products

Abstract

The article investigates the development trends of a machine-tool enterprise by example an Open joint-stock company OFRDM, and builds a generalized economic and mathematical model for choosing a set of measures for economic recovery of an enterprise with a transition to process-oriented management of activities in order to ensure its competitiveness. The relationship of factor influence with respect to the transformation of the main business processes of the enterprise in the form of interrelated activities, which together create additional value for product consumers, have been determined. Existing approaches to understanding of an enterprise development in strategic management have been clarified. The content of the strategic management process is analyzed to ensure the achievement of its desired effective level. A model for managing dynamic capabilities is proposed, which includes the principles, skills, boundaries of dynamic capabilities in accordance with the structural transformations of the enterprise. The processes of providing services using the methodology of functional modeling by constructing an economic and mathematical model for choosing a set of measures for enterprise economic recovery are generalized. The sequence of enterprise main business processes is clearly presented, the effective implementation of which affects increasing in product value for the consumer. Recommendations for the successful implementation of an effective strategy for Open joint-stock company OFRDM, aimed at the enterprise economic recovery, based on the qualified personnel and IT-technologies using, are proposed.

Author Biographies

Inna Grechkosiy, Odessa National Economic University

PhD in Economics, Senior Lecturer of Management of Organizations Department

Olena Osychka, Odessa National Economic University

PhD in Psychology, Senior Lecturer of Management of Organizations Department

Svetlana Yasynska, Odessa National Economic University

Lecturer of Management of Organizations Department

References

Ghemawat, P. & Levinthal, D. (2000). Choice structures and business strategy. SSRN Electronic Journal. DOI: http://dx.doi.org/10.2139/ssrn.264364.

Ghemawat, P. (2002). Competition and business strategy in historical perspective. The Business History Review, Vol. 76, No. 1, pp. 37–74. DOI: https://doi.org/10.2307/4127751.

Varadarajan, Р. R. (1999). Strategy content and process perspectives revisited. Journal of the Academy of Marketing Science, Vol. 27, pp. 88–100. DOI: 10.1177/0092070399271007.

Bodie, Z., Kane, A., Marcus, A. J. (2002). Principles of investments. Trans. from Eng. E. V. Kondukova et al. [Printsipy investitsiy; per. s angl. E. V. Kondukovoy i dr.], Vilyams, Moskva, 982 s. [in Russian]

McConnell, C. R., Brue, S. L. (2003). Economics [Ekonomiks], INFRA-M, Moskva, 972 s. [in Russian]

Shershnyova, Z. Ye. (2004). Strategic management. 2nd ed. [Stratehіchne upravlіnnia; 2-e vyd.], KNEU, Kyiv, 699 s. [in Ukrainian]

Vesnin, V. R. (2007). Strategic management [Strategіcheskiy menedzhment], MGIU, Moskva, 320 s. [in Russian]

Porokhnia, V. M., Bezzemelna, T. O., Kravchenko, T. A. (2012). Strategic management [Stratehichne upravlinnia], Tsentr uchbovoi literatury, Kyiv, 224 s. [in Ukrainian]

Raievnieva, O. V. (2006). Management of enterprise development: methodology, mechanism, models: monograph [Upravlinnia rozvytkom pidpryiemstva: metodolohiia, mekhanizm, modeli: monohrafiia], VD «INZHEK», Kharkiv, 496 s. [in Ukrainian]

Guidelines for assessing the effectiveness of investment projects (2000). Head of the authors team V. V. Kossov, V. N. Livshits, A. G. Shakhnazarov. 2nd ed. [Metodicheskie rekomendatsii po otsenke effektivnosti investitsionnykh proektov], Ekonomika, Moskva, 421 s. [in Russian]

Holt R. & Barnes S. (1994). Investment planning [Planirovanie investitsiy], Delo LTD, Moskva, 116 s. [in Russian]

Grechkosiy, I. D., Osychka, O. V. (2018). Formulation of the enterprise development strategy by improving the investment attractiveness [Rozrobka stratehii rozvytku pidpryiemstva shliakhom pidvyshchennia investytsiinoi pryvablyvosti], Socio-economic research bulletin, Vìsnik socìal’no-ekonomìčnih doslìdžen’, No. 1 (65), s. 79–86 [in Ukrainian]

UNIDO Technology Foresight Manual (2005). Vol. 1: Organization and methods, United Nations Industrial Development Organization. Vienna. Retrieved from: http://www.research.gov.ro/img/files_up/1226911327TechFor_1_unido.pdf.

Mіklovda, V. P., Dіdovich, Yu. O., Kubіnіy, N. Yu., Brіtchenko, I. G. (2013). The effectiveness of enterprises strategic management: modern problems and prospects for their solution: monograph [Efektivnіst stratehіchnoho upravlіnnia pіdpryiеmstvamy: suchasnі problemy ta perspektyvy уikh vyrіshennya: monohrafіia], PUET, Poltava, 218 s. [in Ukrainian]

Yarkina, N. N. (2014). Comprehensive enterprise management mechanism [Kompleksnyiy mehanizm upravleniya predpriyaniem], Biznes Inform, No. 4, s. 324–329 [in Russian]

Novikov, D. A. (2011). Management methodology [Metodologiya upravleniya], Librokom, Moskva, 128 s. [in Russian]

Van Horne, J. C. (2003). Fundamentals of financial management. Trans. from Eng. [Osnovy upravleniya finansami], Finansy i statistika, Moskva, 800 s. [in Russian]

Published

2020-10-27

Issue

Section

Management and business administration