Modern woman stereotypic image shaping in american advertising discourse of the 1920s

Authors

  • Светлана Анатольевна Любимова Odessa National Academy of Food Technologies Kanatna 112, Odessa, Ukraine, 65039, Ukraine

DOI:

https://doi.org/10.15587/2313-8416.2014.27255

Keywords:

advertising discourse, stereotypic image, descriptive and evaluative features, image shaping strategies

Abstract

The article of S. Lyubimova “Modern woman stereotypic image shaping in American advertising discourse of the 1920s” presents the language means and discourse strategies representing stereotypic female image in the advertising discourse of 1920s.

Author Biography

Светлана Анатольевна Любимова, Odessa National Academy of Food Technologies Kanatna 112, Odessa, Ukraine, 65039

Philosophy Doctor

Department of Foreign Languages

References

Medvedeva, E. (2003). Advertising Communication. Moscow: Editorial URSS, 218.

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Cutlip, S. M., Center, A. H., Broom, G. M. (2005). Public Relations. Theory and Practice. Moscow: Ketling, 624.

Prosperity and Thrift: The Coolidge Era and Consumer Economy, 1921 – 1929. Available at: http://memory.loc.gov

Sivulka, J. A. (1997). Cultural History of American Advertising: Soap, Sex and Cigarettes. Belmont, California: Wadsworth Publishing Company, 464.

Scalon, J. (1995). Inarticulate Longings: The Ladies’ Home Journal, Gender and the Promises of Consumer Culture New York: Routledge, 278.

Lyubimova, S. (2011). Index Component of Semiotic Construct FLAPPER. Topical Problems of Slavic Philology. Linguistics and Literary Criticism. 24(2), 423–429.

Bart, R. (1994). Rhetoric of Image. Selected Works: Semiotics. Poetics. Moscow: Progress, 297–318.

1920s Advertising. Available at: https://www.flickr.com/ photos/gatochy/sets/72157594325224975/detail/?page=4

American Studies. Available at: http://xroads.virginia.edu

Atwan, R., McQuade, D., Wright, J. W. (1979). Edsels, Luckies and Frigidaires: advertising the American way. NY : Dell Pub. Co, 363.

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Published

2014-09-16

Issue

No. 2 (2) (2014)

Section

Philology

License

Copyright (c) 2014 Светлана Анатольевна Любимова

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