Analysis of the market of physical culture and health services in Lviv
Today, fitness services are in demand among the Ukrainian population. The saturation of the market for fitness clubs in large and small cities is different.
Purpose: to study the market of physical culture and health services in Lviv.
Material & Methods: theoretical analysis and generalization of scientific literature, sources and information of the world Internet, comparison method, documentary method.
Results: in the article the analysis of the market of the establishments that provide physical culture and health services in Lviv is presented. Fitness club "FitCurves" provides services only to women, but the fitness club "Olympus" is the only one that offers Crossfit services. "Clubs Malibu", "Kiwi fitness" have schools for the training of group coaches. Social responsibility is one of the most important principles of the network "Sport Life".
Conclusion: conditions for ensuring the content and active leisure of the population of Lviv are provided: 78 fitness clubs, 16 swimming pools, 64 sports clubs, 6 tennis courts, 10 stadiums, etc. All establishments offer a wide range of fitness services. Price policy of season tickets for fitness clubs is different.
112.ua (2017), "Fitness clubs visit 1.02 million Ukrainians – study", available at: https://112.ua/obshchestvo/fitnes-kluby-poseshhaet-102-mln-ukraincev-issledovanie-417924.html (accessed 30 October 2017). (in Ukr.)
Dutchak, M.V. (2009), Sport dlia vsikh v Ukraini: teoriia ta praktyka [Sport for All in Ukraine: Theory and Practice], Olimp. l-ra, Kyiv. (in Ukr.)
Ministry of Ukraine for Family, Youth and Sports (2008), "The Concept of the National Target Social Program "Sports Facilities of Ukraine" for 2010–2015", available at: http://www.kmu.gov.ua/sport/control/uk/doccatalog/list?currDir=98679 (accessed 10 February 2016). (in Ukr.)
Mikhalchuk, S. (2013), "The market of fitness clubs as a promising Ukrainian business", available at: http://pro-capital.ua/press_center/expert/view/345/ (accessed 18 April 2017). (in Russ.)
Ministry of Youth and Sports (2013), "On Approval of the State Social Standard in the Field of Physical Culture and Sports", Order dated March 28, 2013, available at: http://zakon0.rada.gov.ua/laws/show/z0559-13 (accessed 11 January 2017) (in Ukr.)
President of Ukraine (2016), "On the National Strategy for the Improvement of Motor Activity in Ukraine until 2025 Motor Activity – a Healthy Lifestyle is a Healthy Nation", Decree dated 02/09/2016, available at: http://zakon2.rada.gov.ua/laws/show/42/2016 (accessed 05 November 2017) (in Ukr.)
Own business (2017), "Outlook of the fitness services market in Ukraine for 2018", available at: http://vlasnasprava.ua/prognoz-rinku-fitnes-poslug-v-ukrayini-na-2018-rik/ (accessed 14 November 2017) (in Ukr.)
The Verkhovna Rada of Ukraine (1994), "On Physical Culture and Sport", the Law of Ukraine of 24.12.1993, Vidomosti Verkhovnoi Rady Ukrainy (VVR), 1994, No. 14, art. 80. (in Ukr.)
Chekhovska, L. (2017), "Current state and prospects of
development of infrastructure of mass sports of Ukraine", Naukovyi chasopys NPU im. Drahomanova. Seriia 15, Naukovo-pedahohichni problemy fizychnoi kultury (fizychna kultura i sport), Vol. 3К (84)17, No. 1, pp. 526-531. (in Ukr.)
Chekhovska, L. (2017), "Fitness industry of Ukraine: the state and prospects of development", Naukovyi chasopys NPU im. Drahomanova. Seriia 15, Naukovo-pedahohichni problemy fizychnoi kultury (fizychna kultura i sport), Vol. 5К (86)17. No. 1, pp. 358-363. (in Ukr.)
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 4.0 International License.