Robert Nowacki

University of Economics and Human Sciences in Warsaw, Poland
Assistant Professor
Faculty of Business

Scopus ID: 55598492500
Researcher ID: AAG-6896-2021
Google Scholar profile: link
ORCID ID: http://orcid.org/0000-0001-7380-0672

Selected Publications:

  1. Zatwarnicka-Madura, B., Nowacki, R., Wojciechowska, I. (2022). Influencer Marketing as a Tool in Modern Communication – Possibilities of Use in Green Energy Promotion amongst Poland’s Generation Z. Energies, 15 (18), 6570. doi: https://doi.org/10.3390/en15186570

  2. Chmielarz, W., Fandrejewska, A., Zborowski, M., Nowackib, R. (2022). Determinants of Internet use regarding shopping preferences, COVID-19 pandemic occurrence, perception of security and Internet marketing – a case study of Poland. Procedia Computer Science, 207, 4463–4476. doi: https://doi.org/10.1016/j.procs.2022.09.510

  3. Nowacki, R. (2021). Global or Adapted Advertising? Consumer Evaluation of Advertising Activity of Foreign Enterprises on the Polish Market. Contemporary Economics, 15 (4), 415–428. doi: https://doi.org/10.5709/ce.1897-9254.457

  4. Nowacki, R., Bachnik, K. (2016). Innovations within knowledge management. Journal of Business Research, 69 (5), 1577–1581. doi: https://doi.org/10.1016/j.jbusres.2015.10.020

  5. Staniewski, M. W., Nowacki, R., Awruk, K. (2016). Entrepreneurship and innovativeness of small and medium-sized construction enterprises. International Entrepreneurship and Management Journal, 12 (3), 861–877. doi: https://doi.org/10.1007/s11365-016-0385-8

  6. Bachnik, K., Nowacki, R. (2018). How to Build Consumer Trust: Socially Responsible or Controversial Advertising. Sustainability, 10 (7), 2173. doi: https://doi.org/10.3390/su10072173

  7. Szopiński, T. S., Nowacki, R. (2015). The Influence of Purchase Date and Flight Duration over the Dispersion of Airline Ticket Prices. Contemporary Economics, 9 (3), 353–366. doi: https://doi.org/10.5709/ce.1897-9254.174