Visual means of comics in promotional and printed product design

Abstract

The purpose of the research article is to discuss the use of visual means of comics in promotional and printed product design and to provide reasons for their viability by means of presenting supportive arguments to prove the thesis given. The research methodology is based on the comprehensive analysis of the visual means that are characteristic for the comics as a source of non-standard visual means along with the principles of use of these visual means in promotional and printed product design. The scientific novelty of this article lies in the following: it proves that the discussed visual means of the comics can be effectively used in promotional and printed products designs, presents supportive arguments for the viability of their use in promotional and printed products design and gives a brief outline of the practical guidelines for the use of visual means of the comics in promotional and printed products design. Conclusions. The use of visual means of the comics is able to enhance the process of designing print advertising samples by making them visually appealing and bringing a spark of originality in order to attract and keep the attention of the potential customer. Therefore, such an approach to designing objects of the promotional and printed production should be further developed.