FORMATION OF REGIONAL MARKETS OF RECREATIONAL AND TOURIST SERVICES

Abstract

Starting points in determining the economic essence of the tourist region and regional markets of recreational and tourist services are formulated. So a system of arranging tourist product consumption, which is based on complexity, mobility and uninterrupted process of consumption with the continuity of servicing process, is understood by recreation and tourist services markets. Market generating factors, affecting the capacity and structure of recreation and tourist services, the scheme of recreation and tourist flows, economic relations of market agents and the level of service industries development, are defined. Strategic goals of recreation and tourist activities within the cross-border markets with the participation of Ukraine and neighboring countries, are developed. Among the effective practical measures to enhance cross-border markets of recreation and tourist services are: working out the development strategy of the European regions, holding international tourism forums, taking measures to enhance the tourist exchange between regions, exchanging information to be placed on tourist sites and in tourist information centres, holding tourist fairs, organizing and holding workshops to exchange experience in green tourism development,to develop a network of common tourist routes, providing them with infrastructure, creating atlases of historical monuments of neighbouring regions in order to activate the tourist routes, carrying out joint historical and archaeological research. Areas of assessing regional markets of recreation and tourist services are submitted. They are: morphological analysis and assessment of recreation and tourism potential of the tourism region, determining the level of recreation and tourist infrastructure development, working out logical and structural model of the territory, a system of initial indices, a complex analysis of the population, and the information processes analysis. Structurization of recreation and tourist services infrastructure is suggested into a transport, hotel, spa, cultural-serving ones and specialized companies.