Theatricalization of sociocultural communication: methodological substantiation of the research approach
DOI:
https://doi.org/10.15587/2313-8416.2017.106701Keywords:
social communication, theatricality, method, discourse, project management, role, imageAbstract
It is shown that many types of sociocultural communication have the features of theatricality. It is considered theatricalization not only as a form of communication, but also as a paradigm in the research approach. It is methodological based on two plans: on examples of transfer of theatrical terminology to non-theatrical spheres and in correlation with systems approach
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