Comparison of specificity and features of definition of marketing and branding in the field of tourism and hotel business

Authors

DOI:

https://doi.org/10.15587/2313-8416.2017.107108

Keywords:

tourism, hotel and restaurant business, marketing, branding, marketing management, enterprise, competition

Abstract

The article is devoted to the issues of development of marketing activities and branding in the field of tourism and hotel industry, which is very relevant in conditions of increased competition, which is formed on the market of tourist services and hospitality services. The specifics of the concept of marketing and branding are analyzed, taking into account the specifics of the branch, the differences between the concepts of marketing and branding are determined

Author Biographies

Olena Uhodnikova, O. M. Beketov National University of Urban Economy in Kharkiv M. Bazhanov str., 17, Kharkiv, Ukraine, 61002

PhD, senior lecturer

Department of Tourism and Hospitality business

Anna Ziglo, O. M. Beketov National University of Urban Economy in Kharkiv M. Bazhanov str., 17, Kharkiv, Ukraine, 61002

PhD, associate professor

Department of technologies of building production and building materials

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Published

2017-07-31

Issue

Vol. 7 (2017)

Section

Economics

License

Copyright (c) 2017 Olena Uhodnikova, Anna Ziglo

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