Intellectual property marketing mix of university: normative and legal aspect
DOI:
https://doi.org/10.15587/2313-8416.2016.63349Keywords:
intellectual property, marketing mix, university, results of research activitiesAbstract
On the basis of the analysis of scientific and normative source there have been revealed essence, features and regulatory support intellectual property marketing mix of university. There have been discovered intellectual property objects, which are the results of scientific activity of university. There have been researched the components content of the intellectual property marketing mix: product, distribution, price and promotion policy
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