The subordinate concept ‘marketing’ in the contemporary business English discourse

Autor

  • Liudmyla Naumenko National Taras Shevchenko University of Kyiv T. Shevchenko blvd, 14, Kyiv, Ukraine, 01017, Ukraine

DOI:

https://doi.org/10.15587/2313-8416.2015.42844

Słowa kluczowe:

concept ‘marketing’, business discourse, notional component, sense centre, dynamic frame

Abstrakt

The paper considers architectonics of the concept ‘marketing’ as a subordinate one to the concept ‘market’ which, alongside with other concepts, organizes the conceptual sphere of the basic concept ‘trade’. The notional, sense (sense centres), and schematic (dynamic frame) components are researched, the model of the concept inner structure is developed

Biogram autora

Liudmyla Naumenko, National Taras Shevchenko University of Kyiv T. Shevchenko blvd, 14, Kyiv, Ukraine, 01017

Associate Professor

Department of Methodology of Teaching Foreign Languages and Applied Linguistics

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Opublikowane

2015-05-21

Numer

Dział

Philology