The subordinate concept ‘marketing’ in the contemporary business English discourse
DOI:
https://doi.org/10.15587/2313-8416.2015.42844Słowa kluczowe:
concept ‘marketing’, business discourse, notional component, sense centre, dynamic frameAbstrakt
The paper considers architectonics of the concept ‘marketing’ as a subordinate one to the concept ‘market’ which, alongside with other concepts, organizes the conceptual sphere of the basic concept ‘trade’. The notional, sense (sense centres), and schematic (dynamic frame) components are researched, the model of the concept inner structure is developed
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