Method of SWOT-analysis when planning investment and innovation processes in the enterprise

Authors

DOI:

https://doi.org/10.15587/2312-8372.2015.38379

Keywords:

investment and innovation process, investment and innovation project, preplan studies, modified SWOT-analysis, SWOT-matrix

Abstract

The present article deals with the application of the SWOT- analysis technique in practice of effectiveness evaluation of investment and innovative projects in the industry. The aim of the article was to justify the need for such analysis to determine the environmental factors of development projects and identify those that require further attention from the developers of the project initiators.

The study was carried out a retrospective analysis of the literature to define the scope of SWOT- analysis techniques. It was found that most of the methodology used to select the strategic direction of the company and provide an objective assessment of the current status of the enterprise management as a whole. Also this technique is applied in practice in the development of anti-crisis measures. The experience hasn’t been submitted as regards the application of such assessment in the planning of investment and innovation processes in the enterprise application. That is why the author proposes to use this technique as part of the pre-planning research investment and innovation projects, which are proposed for consideration by the management companies or potential investors.

Results that obtained from the practical application confirm the necessity and reasonableness of the use of this technique during the preplanning research investment and innovation projects.

Author Biography

Марина Олександрівна Акулюшина, Odessa National Polytechnic University, ave. Shevchenko 1, Odessa, Ukraine, 65001

Candidate of Economic Sciences, Senior Lecturer

Department of Management

References

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Published

2015-01-29

How to Cite

Акулюшина, М. О. (2015). Method of SWOT-analysis when planning investment and innovation processes in the enterprise. Technology Audit and Production Reserves, 1(6(21), 8–14. https://doi.org/10.15587/2312-8372.2015.38379

Issue

Vol. 1 No. 6(21) (2015): Economics and management of enterprise (by the type of economic activity)

Section

Economics and management of enterprise (by the type of economic activity)

License

Copyright (c) 2016 Марина Олександрівна Акулюшина

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